A new threat reaches the United States: A massive hornet with mandibles that rip bees to shreds and a stinger so potent that one unfortunate victim likened it to "having red-hot thumbtacks being driven into my flesh."
https://t.co/miU3QLGCF9
People have a desperate need to pigeonhole others.
If you understand how to influence and magnify this, you can wield one of life's great superpowers:
The leverage of a brand.