Frank Tocco

I help small businesses stop losing customers to missed calls, slow follow-ups and forgotten reviews. DMs open.

[Frank Tocco @FrankTocco]

Working on AEO audits — checking how a business shows up when people ask ChatGPT and other AIs who to choose. I need more businesses to test this on. Reply or DM me the word "audit" and I'll do the first 5 for free. Excited to test this out.

[Frank Tocco @FrankTocco]

Most business owners don't care about AI. They don't care if it's AI or Instagram or a guy named Steve. They care about results. Save time and money, that's it. So I lead with what they need and leverage AI backstage. That's the whole idea.

[Frank Tocco @FrankTocco]

@Steve238Chan What's worked best for owners I've seen: a short text the same day the job's done, with the direct review link. Timing matters more than wording. If you sell in person have QR code they can scan on their phone and review right there when they pay. Automation if you're busy. DM me

[Frank Tocco @FrankTocco]

@Cam_HVAC Great and so simple. Just ask right there while they pay. Is this your only method or do you use other systems to get reviews? Follow ups? And I'm sure you respond to each one you get, right? It's as important.

[Frank Tocco @FrankTocco]

@TBnKC @mhp_guy This is very doable. Jobber lets approved apps pull invoice data automatically. Quick questions so I point you the right way: where do you need the invoices to end up (a spreadsheet, QuickBooks, PDFs in a folder)? And is it one Jobber account or one per location?

[Frank Tocco @FrankTocco]

@SSuperfinest @mkhulubae411 You missed a call while you're busy. They hang up and get a text 5-seconds later before calling someone else. They book on your calendar at your chosen times and you both get a confirmation text now. One text reminder before the appointment. You don't lose the job. Want it? DM me

[Frank Tocco @FrankTocco]

Everybody wants to talk price first. I get it. But price doesn't mean a thing until we both know what the real problem is and whether I can actually fix it. Figure that out first and the rest pretty much takes care of itself.

[Corey Ganim @coreyganim]

This week I crossed 50,000 followers on X.

Hard to believe, because when I started posting about AI, I had 15k. Every one of them came from my old life: selling on Amazon.

Most of you know me as an AI guy. You probably know nothing about how I got here.

Here are a few things about my background that might help you, especially if you feel stuck right now.

-I graduated college in 2017 with two degrees, entrepreneurship and marketing. Both basically worthless

- My first job out of college was at IBM selling data storage. I was 22, making $70k a year, which felt like great money at the time

-It didn't take long to realize I hated corporate life and didn't want that to be my future

-I stuck around long enough to go through a year and a half of IBM's Global Sales School, widely considered one of the best sales training programs in the world. I got paid to learn how to sell

-Right after graduation I began a side hustle selling used books on Amazon. I fell in love with it

-in 2019 I quit IBM to sell on Amazon full time, even though I was barely making any money doing it

-I moved across the country and back in with my mom to chase it

-I did not have immediate success, I got down to my last $1,000 in savings and had to take a $15/hour job at my uncle's insurance agency to keep the lights on. Still building Amazon on the side (January 2020)

-COVID hit and accelerated ecom. By August 2020 I quit the insurance job and went back to Amazon full time, this time actually making money

-That year I did $990k in sales, the next year over 3M, the next year over 4M

-In January 2023 I started posting content online. There was a huge gap in the market. Almost nobody was teaching the sales and relationship side of selling on Amazon

-That summer I partnered with @cleartheshelf and @entreresource to launch my first info product, the Wholesale Challenge

-I had never sold an info product. I was brand new to content and marketing

-The Challenge was a 7-day cohort-based live training. $300 on the front end, with a $1,000 upsell webinar on the back

-I had never run a webinar in my life. I closed 52% of the room and we collected $110k in pure profit in under 45 minutes

-That was the moment I finally understood the power of building an audience, marketing, a personal brand, and putting out a genuinely good product

-About a year later I launched a mastermind and coaching program called The Wholesale Network

-we grew it to over $350k in ARR in under a year and a half

-By the middle of 2025 I was completely burned out on Amazon after doing it for almost 9 years

-selling on Amazon taught me every fundamental of business and I wouldn't trade those years for anything, but I knew it was time to move on (I just had no idea what was next)

-I sold The Wholesale Network to a partner, liquidated my Amazon storefront, and set out to figure out what I actually wanted to do with my life

-started experimenting heavily with AI, started building no-code automations with tools like Zapier and Make

-in January of this year OpenClaw took off and I was in the right place at the right time. My business partner found it on day two, back when it was still called clawdbot

-We started experimenting immediately and got about two weeks ahead of everyone else

-When it went viral, we were positioned to create the best content on how to actually use it, because we were already using it in our own business

-My following doubled in two weeks just from sharing what we were doing

-Since then we've built a real business: AI assessments, AI concierge consulting, and our AI Operator Academy community, which now has over 50 members

-We're partnering with top-tier brands, growing on every channel, and have more opportunities than we know what to do with

-All of it traces back to one thing: investing in the Build With AI podcast, social media, personal branding, and partnerships

-A year ago I genuinely didn't know what I was going to do with my life. I was pretty depressed. My entire identity was wrapped up in being an Amazon seller, and once that wasn't my path anymore, I felt completely lost

I'm writing this to tell you something simple: if you don't know what's next, keep moving forward. Keep putting in the work. Keep talking to people. Keep building your brand.

The opportunities will show up. And when they do, you'll be in a position to capitalize.

love yall

[Frank Tocco @FrankTocco]

@YTJobsSpotlight Is Davie really looking to hire a thumbnail designer or are you saying that to get more clicks?

[Frank Tocco @FrankTocco]

@mypurplepages I just noticed you're into AI too. Cool, me too. Are you making things with it or using it in your business?

[Frank Tocco @FrankTocco]

@mypurplepages That's rough, and good on you for staying calm. A small deposit at booking saved a lot of stylists from this. It filters out the no-shows too.

[Frank Tocco @FrankTocco]

@Cam_HVAC That's clever and an easy ask. What do you estimate the response is to asking that way? 20/50%? More?

[Frank Tocco @FrankTocco]

Genzo

[Frank Tocco @FrankTocco]

@thomas_jjt Hi. What are doing this for?

[Frank Tocco @FrankTocco]

@ThutoLah That's a real juggle. Do most of those missed calls turn out to be the same few questions? That's usually the easiest thing to take off your plate. Dm me. I can help.

[Frank Tocco @FrankTocco]

@FranklinPrja That's funny.

[Frank Tocco @FrankTocco]

@milleratr Love that you review yesterday's calls every morning. Do you also send an automated text when a call gets missed, or is it all callbacks?

[Travis Osborne @TravisO1981]

Hey everyone, I'm Travis. I run a small business and I'm interested in better systems. As your business got busier, which process did you fix first: invoicing, customer follow-up or scheduling? What made the biggest difference?

[Frank Tocco @FrankTocco]

@Greenzi17868246 @elonmusk Love this. Paperwork is the hidden second job in the trades. What's been the biggest time saver so far, quotes or invoices?

[Frank Tocco @FrankTocco]

@nofacecapital 573 missed is wild, but it also means demand is there. Do you know how many of those were new quote requests? A quick auto text-back for just those could win back a bunch