@KarstenW@OpenAI@criteo They are going to burn so many bid requests and responses trying to get relevant candidates. My guess is 99.9% of bid responses will get trimmed for some reason or another.
@aripap@eric_seufert The bar for buying direct continues to get higher and higher by AMZN, GOOG, and Meta. They already have the best signal, inventory, and performance. Spotify et al. don’t have a strong enough value prop for direct buying. Unfortunately openRTB is too brittle to pick up the slack.
@brian_armstrong 99% of the people hating on Rand haven’t even attempted to read Atlas because they have the attention span of a minnow. Ironically it’s written at like a 4th grade reading level for the very people who need to read it.