Fred Anyiam

Scaling Info product businesses using cold traffic & optimized systems.

[Fred Anyiam @fredanyiam]

I used to think packing an info product with 50 hours of video was the only way to justify charging high prices.

Then I realized info buyers actually hate homework, they are just paying you for the shortest possible shortcut.

We literally cut a clients course in half to focus strictly on the fastest win, and their ascension rate tripled without spending an extra dollar on ads.

[Fred Anyiam @fredanyiam]

I used to think packing an info product with 50 hours of video was the only way to justify charging high prices.

Then I realized info buyers actually hate homework, they are just paying you for the shortest possible shortcut.

We literally cut a clients course in half to focus strictly on the fastest win, and their ascension rate tripled without spending an extra dollar on ads.

[Fred Anyiam @fredanyiam]

Last year, a course creator with over 200,000 followers gave me the login to his Stripe account. He was practically in tears on our Zoom call because his credit cards were maxed out.

Everyone on the internet thought this guy was incredibly rich.

He took nice trips, his videos got thousands of views, and people loved his content.

But behind the scenes, his business was completely falling apart.

When I looked at this guy's setup, it made total sense why he was broke.

He didn't have a business. He had a spiderweb.

He was selling a $47 course, a $27 ebook, a $49/month community, and a $4,000 coaching program. Every single time he posted a video, he sent his fans to a different link.

He was completely exhausted. He was churning out a new YouTube video every 3 days just to scrape together enough $27 ebook sales to pay his bills.

When we got on the call, he said the exact same thing every struggling creator says to me:

"I just need better traffic. I need a viral video. Once I get more eyeballs, everything will be fine."

I told him the hard truth.

If you pour a gallon of water into a bucket with holes in the bottom, pouring the water faster doesn't fix the bucket. It just makes a bigger mess on the floor.

People were buying his cheap ebook, but then the journey just ended. Nobody reached out to them. There was no clear next step. He was leaving thousands of dollars on the table every single day because his system was broken.

How I fixed his business in 30 days:

We burned the spiderweb: I deleted almost all of his offers. We took his three best low-ticket items and smashed them together into one really good $67 product and added 2 more high value order bumps

We built a straight line: Instead of giving people five different things to click, we only gave them one. We pushed all of his traffic directly to that $67 offer.

We caught them while they were hot: The exact second someone bought the $67 product, I built a system that immediately showed them a video. The video basically said: "Glad you got the guide. "Here's how you can just skip the hard work and have my team do this for you"

Right below that video was a calendar link to book a call for a $4,000 offer.

He didn't need more traffic. He just needed to stop confusing the traffic he already had.

The very next month, with the exact same amount of views, his business did $47,000 in cash collected (from $8k the previous month).

He didn't work harder. He just let an expert look at his stuff.

Most course creators are stuck at $10k or $20k a month because they are trying to be the talent and the mechanic at the same time.

You should be focusing on making great content and serving your clients.

If you are tired of trying to tape your funnels together, running your own ads, and guessing why your sales page isn't converting, stop doing it.

DM me "SCALE". Let’s look under the hood of your business and see exactly what to fix to make you more money.

[Fred Anyiam @fredanyiam]

@AbhiCodes15 Meta Ads

[Fred Anyiam @fredanyiam]

I do consulting calls on the weekends for people trying to grow their online courses.

And I see the exact same mistake every single Saturday.

They have a really good program, but they are terrified to run ads.

They would rather spend six months posting free content just to make a couple of sales.

Meanwhile, we spending on Meta ads everyday

And those ads usually pay for themselves before the day is even over.

How?

We don't ask strangers to buy the expensive stuff right away.

We sell a really cheap guide first to cover the cost of the ad.

Once the ad is paid for, everything else the sales team closes is pure profit.

If you want to build a real business, you have to stop relying on luck.

Stop waiting for a video to go viral.

Buy your traffic.

Set up a simple system that pays for itself.

And take control of exactly how much money you make.

[Fred Anyiam @fredanyiam]

Last year, a course creator with over 200,000 followers gave me the login to his Stripe account. He was practically in tears on our Zoom call because his credit cards were maxed out.

Everyone on the internet thought this guy was incredibly rich.

He took nice trips, his videos got thousands of views, and people loved his content.

But behind the scenes, his business was completely falling apart.

When I looked at this guy's setup, it made total sense why he was broke.

He didn't have a business. He had a spiderweb.

He was selling a $47 course, a $27 ebook, a $49/month community, and a $4,000 coaching program. Every single time he posted a video, he sent his fans to a different link.

He was completely exhausted. He was churning out a new YouTube video every 3 days just to scrape together enough $27 ebook sales to pay his bills.

When we got on the call, he said the exact same thing every struggling creator says to me:

"I just need better traffic. I need a viral video. Once I get more eyeballs, everything will be fine."

I told him the hard truth.

If you pour a gallon of water into a bucket with holes in the bottom, pouring the water faster doesn't fix the bucket. It just makes a bigger mess on the floor.

People were buying his cheap ebook, but then the journey just ended. Nobody reached out to them. There was no clear next step. He was leaving thousands of dollars on the table every single day because his system was broken.

How I fixed his business in 30 days:

We burned the spiderweb: I deleted almost all of his offers. We took his three best low-ticket items and smashed them together into one really good $67 product and added 2 more high value order bumps

We built a straight line: Instead of giving people five different things to click, we only gave them one. We pushed all of his traffic directly to that $67 offer.

We caught them while they were hot: The exact second someone bought the $67 product, I built a system that immediately showed them a video. The video basically said: "Glad you got the guide. "Here's how you can just skip the hard work and have my team do this for you"

Right below that video was a calendar link to book a call for a $4,000 offer.

He didn't need more traffic. He just needed to stop confusing the traffic he already had.

The very next month, with the exact same amount of views, his business did $47,000 in cash collected (from $8k the previous month).

He didn't work harder. He just let an expert look at his stuff.

Most course creators are stuck at $10k or $20k a month because they are trying to be the talent and the mechanic at the same time.

You should be focusing on making great content and serving your clients.

If you are tired of trying to tape your funnels together, running your own ads, and guessing why your sales page isn't converting, stop doing it.

DM me "SCALE". Let’s look under the hood of your business and see exactly what to fix to make you more money.

[Fred Anyiam @fredanyiam]

@benfchi True, but getting users ain’t rocket science tho, create an offer and run waitlist Ads (You can do this while building)

[Fred Anyiam @fredanyiam]

We structure our landing pages differently depending on the ticket price of an info product.

Low-Ticket Offers:
For low-ticket info products, we go direct. The landing page is designed to convert quickly by integrating a checkout with Clickfunnels, Whop or Gumroad. No fuss, just a simple path to purchase.

High-Ticket Offers:
High-ticket offers require a different flow. We don’t rush the sale on the Landing page. Instead, visitors fill out a qualification form first.

Why?
For high-ticket products, people need more time to decide. We want to make sure they’re the right fit before moving forward.

Once qualified, they’re directed to a Calendly page to book a consultation call.

Save this for your next info product ↓

[Fred Anyiam @fredanyiam]

@harrisonbevins Back up

[Fred Anyiam @fredanyiam]

@nickywonka Hi

[Fred Anyiam @fredanyiam]

More Ads = More money

[Fred Anyiam @fredanyiam]

Most people running info businesses treat their closers like miracle workers.

You run basic ads, get cheap clicks, and dump a massive list of completely random people into your system.

Then you tell your closer to get on a call with them.

A month later, your closer quits, your calendar is dead, and your ads are bleeding money.

When you actually start spending heavy, pushing near a grand a day on Meta... you quickly learn that raw leads are completely useless.

You cannot throw cold traffic at a calendar and expect a human to fix your bad marketing.

You have to put a wall between your ads and your sales team.

Build trust first. Make people buy something small.

A $27 guide. A short video breakdown. Force them to pull out a credit card.

If someone won't spend 20 bucks to fix their biggest problem, what makes you think they'll drop $5,000 on a Zoom call?

Your closer's job is not to spend 45 minutes convincing a skeptic that you aren't a scam.

Their job is to look at the people who just bought your low-ticket product, jump on a call, and say:

"Glad you liked the guide. Want us to just build the whole thing for you?"

That is how you actually scale.

Stop throwing garbage leads at your team.

Force people to pay a small fee to prove they are serious, and watch your close rate double overnight.

[Fred Anyiam @fredanyiam]

Opening up a few weekend slots to look at your Ads & Funnel. 60 minutes on a call. We look at your daily spend, creatives, funnel, and map the exact strategy to scale you further. If you want my eyes on your setup, book here: https://t.co/IiDcK4McZ9

[Fred Anyiam @fredanyiam]

I do consulting calls on the weekends for people trying to grow their online courses.

And I see the exact same mistake every single Saturday.

They have a really good program, but they are terrified to run ads.

They would rather spend six months posting free content just to make a couple of sales.

Meanwhile, we spending on Meta ads everyday

And those ads usually pay for themselves before the day is even over.

How?

We don't ask strangers to buy the expensive stuff right away.

We sell a really cheap guide first to cover the cost of the ad.

Once the ad is paid for, everything else the sales team closes is pure profit.

If you want to build a real business, you have to stop relying on luck.

Stop waiting for a video to go viral.

Buy your traffic.

Set up a simple system that pays for itself.

And take control of exactly how much money you make.

[Fred Anyiam @fredanyiam]

Everyone tells you to just run ads straight to a booking calendar.

And it works great when you are just starting out.

But when you start pushing serious money on ads, things break.

Your calendar gets flooded.

Your team ends up wasting hours talking to people who have no money.

You pay for clicks just to have your sales guys talk to a brick wall.

I am actually launching a test next week to fix this exact problem.

Instead of sending traffic straight to a call, we are going to push people to a trust builder first (VSL, webinar, or low-ticket offer).

Here is why:

A short 20-minute video can get someone interested.

A webinar can even go as far as sitting them down for an hour and completely change how they see you.

A low-ticket offer can build trust even faster, because they've already committed upfront.

By the time they finally get on a call with your team, they already trust you and know everything about your offer.

All the basic questions are already answered.

This way, only the absolute hottest leads make it to your team's calendar.

If you want to scale up without burning out your sales guys, stop relying on direct calls for everything.

Put a step in the middle that builds trust and filters out the time-wasters.

[Fred Anyiam @fredanyiam]

@RyanOlunix Cause they refuse to run ads.
Most would rather spend 10 months building a personal brand before seeing a single user.

[Fred Anyiam @fredanyiam]

@yourealazyfvck Most are in sales and Ecom

[Fred Anyiam @fredanyiam]

Most guys teaching trading online are fighting for scraps.

They post chart screenshots all day hoping someone messages them to buy their coaching.

Meanwhile, the smart players are just buying attention.

I have a client in the trading space right now doing this exact thing.

We are making $3.50 back for every $1 we spend on Meta ads.

We didn't get these results by asking cold strangers to drop $6,000 on day one.

We just built a really simple system.

We run ads to a mini product that solves one massive problem for them.

The money we make from that mini product completely covers our daily ad spend.

By the time these people actually get on a call with the sales team, they aren't cold leads anymore.

They are real customers who have already pulled out their credit cards and paid us.

The sales team doesn't have to fight to build trust.

They just help the customer upgrade to the main program.

When your mini product pays for your ads, you can spend as much money on marketing as you want.

You don't need a huge Twitter following to make big money in the finance space.

You just need a system that pays for its own ads.

Stop posting for free views that don't pay the bills.

Buy your traffic, sell a mini product first, and let your team close the big deals.

[Fred Anyiam @fredanyiam]

Most guys teaching trading online are fighting for scraps.

They post chart screenshots all day hoping someone messages them to buy their coaching.

Meanwhile, the smart players are just buying attention.

I have a client in the trading space right now doing this exact thing.

We are making $3.50 back for every $1 we spend on Meta ads.

We didn't get these results by asking cold strangers to drop $6,000 on day one.

We just built a really simple system.

We run ads to a mini product that solves one massive problem for them.

The money we make from that mini product completely covers our daily ad spend.

By the time these people actually get on a call with the sales team, they aren't cold leads anymore.

They are real customers who have already pulled out their credit cards and paid us.

The sales team doesn't have to fight to build trust.

They just help the customer upgrade to the main program.

When your mini product pays for your ads, you can spend as much money on marketing as you want.

You don't need a huge Twitter following to make big money in the finance space.

You just need a system that pays for its own ads.

Stop posting for free views that don't pay the bills.

Buy your traffic, sell a mini product first, and let your team close the big deals.

[Fred Anyiam @fredanyiam]

Dan Lok is such a G. Man should be at Hormozi’s level tbh.

Watched him at 16 when I first got into marketing. That was the era I started learning FB Ads.

Good times.

[Joshua Gavin @joshdgavin]

Gen Z info bros don't even know what is was like to have this legend in your timeline every single second