Federico Vanni

I talk about ecommerce SEO and digital marketing | Head of Organic @smartbuyglasses | Speaker | 13+ years in marketing

[Federico Vanni @freddie_vanni]

@vladdubchak_x Bot

[GREG ISENBERG @gregisenberg]

Watch this

[Federico Vanni @freddie_vanni]

Most brands run funnels like this:

TOF = 10% off
MOF = 15% off
BOF = 20% off
→ Nobody remembers you

Try this instead:
TOF = Make them feel seen
MOF = Show it works
BOF = Make it easy to buy

Bottom line:
Same buyer.
Different mindset.
Match your message to the moment.

[Federico Vanni @freddie_vanni]

Google just launched AI Mode in the UK
https://t.co/inpGt7xIcg

[Federico Vanni @freddie_vanni]

@ashvinmelwani @creativeosHQ Swipe

[Federico Vanni @freddie_vanni]

@dickiebush Review

[Federico Vanni @freddie_vanni]

@benradack FREE TEMPLATES

[Federico Vanni @freddie_vanni]

The hidden cost of ignoring organic marketing? 👇

(problem)

Focusing solely on performance marketing...

↳ To see immediate results.
↳ To maintain short-term traffic spikes.
↳ To believe paid ads can replace organic reach.
↳ To think organic efforts are less critical.

Instead, consider:

↳ Investing in SEO and content marketing.
↳ Building a strong, long-term foundation.
↳ Complementing performance with organic strategies.
↳ Growing your brand's visibility and credibility sustainably.

Not just quick wins.

Over-reliance on paid ads drains resources, while a balanced approach drives sustainable growth.

When I shifted to this strategy, I saw consistent traffic and engagement, reducing dependency on paid campaigns.

So, here's my question for you:

What can you invest in today to ensure your marketing success tomorrow?

[Federico Vanni @freddie_vanni]

@Charles_SEO What about ecommerce?

[Federico Vanni @freddie_vanni]

Level 5 leaders are humble and driven.

They don't chase the spotlight but dedicate themselves to helping their company succeed.

#goodtogreat

[Federico Vanni @freddie_vanni]

@OriZilbershtein Get out mate 😝

[Federico Vanni @freddie_vanni]

@adextolu01 Just do it mate

[Federico Vanni @freddie_vanni]

I love getting inspired and learning from these experts every day.

Any other top recommendations to add to this list?

[Federico Vanni @freddie_vanni]

Top 5 SEO experts to follow on X:
👇

[Federico Vanni @freddie_vanni]

5/ Nathan Gotch

Nathan Gotch is the founder of Gotch SEO Academy and the author of The SEO Entrepreneur.

His way of sharing SEO knowledge is digestible and I have learned a ton from his content.

https://t.co/bHQ8JowPSz

[Federico Vanni @freddie_vanni]

@azarchick Thanks for sharing! Very well explained