> be A24
> indie studio, 14 years old
> known for arthouse stuff like Hereditary and EEAO
> your biggest opening ever was Civil War at $25.5M
> sign a 20-year-old YouTuber nobody in Hollywood knows
> give him under $10M for a horror movie about empty rooms
> based on a single anonymous 4chan post from 2019
> it opens to $81.4M
> that's more than triple your old record
> biggest original horror debut in history
> crosses $100M domestic in 6 days, first time you've ever done it
> the kid becomes the youngest director ever to hit number one
> sequel already in your contract
turns out the scariest room in the building was the one where you green-lit it.