I M

👀ON A MISSION TO UNF*CK MY BUSINESS

CURRENTLY 25K€ IN DEBT FROM MY OTHER BUSINESS

STARTED MY FIRST US STORE 21.06.2026

POSTING DAILY UPDATES UNTIL I MAKE IT

[I M @fromadstoassets]

@EcomKostnchko_ naah youre not alone bro

check my yesterday P&L on my profile

I've never had 12% margins since I started my brand

[I M @fromadstoassets]

@EcomPadrino_ lesson learned the hard way 🫡

[I M @fromadstoassets]

day 33: $633.26 profit 💀 probably the worst margin since I started the store

I did this to myself

Wednesday night I raised budgets 20% across ALL campaigns and all scaling adsets in my ABOs in both ad accs + I launched a ton of new ads all at the same time

campaigns that were running at 2-3x ROAS dropped to 0.5x overnight

the algorithm lost its mind trying to recalibrate everything at once

I'm giving everything until Sunday evening to stabilize on its own

if it doesn't I'm cutting deep, keeping only what's profitable and rebuilding creatives from scratch next week

not complaining, I made this mistake with my own hands and I own it

but that's the reality of scaling, sometimes you learn the hard way what not to do

P&L

Revenue: $4,973
ADS: $2,985.52

ROAS: 1.66x

COGS: $1,080.70

FEES (5.5%): $273.52

PROFIT: $633.26

MARGIN: 12.7%

[I M @fromadstoassets]

@tracyplessy 🤣🤣

[I M @fromadstoassets]

I swear you can't fake this shit 💀

I was multitasking and I was on the phone with a customer asking for a PDF order confirmation on email

I ACCIDENTALLY SENT HER MY BRIEF.MD FILE WITH SOPs FORMATS AND ANGLES FOR THE WHOLE BRAND 😭🤣

she asked me if that .MD file was a virus and I said oh it's the WRONG FILE, let me resend you the order confirmation

I muted myself on the call because I couldn't hold back my laugh 💀💀

at least now she will understand why she bought the product from my brand

she got some sauce and I got to laugh my ass off 🤣

moral of the story: DONT MULTITASK when you have to send documents lol

[I M @fromadstoassets]

@cordial_gordo BRO IM STILL LAUGHING MY ASS OFF

[I M @fromadstoassets]

@wsj549382 thanks for the kind words bro

wait until you see the update I will post tommorow with the massacre from today lol

[I M @fromadstoassets]

day 29: $1,738.74 profit 🫧

shopify dropped the new dashboard on me today 💀

that crater at noon is - $386 in fraud refunds hitting at the same time

I think I made a good decision to refund them instead of sending the orders and getting chargebacks after

still ended up $446 lighter in adspend than yesterday and $290 more in profit so I'll take it

P&L

Revenue: $5,577
ADS: $2,339.72

ROAS: 2.38x

COGS: $1,191.80

FEES (5.5%): $306.74

PROFIT: $1,738.74

MARGIN: 31.2%

[I M @fromadstoassets]

day 32: $1,133.82 profit 😬

correction: yesterday's post was day 31, not day 32
I mislabeled it by mistake 🤦

back to 1k profit/day jail ⛓️💥

made the rookie mistake of doing too many things at once in the ad accs

raised budgets 20% across almost every campaign and every adset in the scaling ABOs 🙃

on top of that I launched new ads in the scaling ABOs with 10% of the total account budget EACH 😶

too many variables moving at the same time and the ad accs went sideways

closing everything now would be an even bigger mistake 🔴

the algorithm needs time to relearn at the new budgets and to find new cold traffic to convert

all I can do is to let it bleed through the weekend without touching the budgets to see if margins will go back to normal 🤞🩸

P&L

Revenue: $4,935
ADS: $2,489.45

ROAS: 1.98x

COGS: $1,040.30

FEES (5.5%): $271.43

PROFIT: $1,133.82

MARGIN: 23.0%

[I M @fromadstoassets]

@Hewasecom wow there are really levels to TS 🤯

thanks for the clarity and hats off to you and your team for keeping this content machine alive holly 😶

[I M @fromadstoassets]

@_abdullahsaleem started at 7, went to 5 business days in 2 weeks if I remeber correctly

[I M @fromadstoassets]

🗣️Hey Siri: Play Kanye West - GOOD LIFE 🙏

[I M @fromadstoassets]

I emailed them 3 times a week for a month straight 🤣

every time I got the same answer from all the support reps, something like "keep doing what you are doing and it will go down"

they dont give you a timeline or a set number of orders (I think they dont because merchants might abuse it)

but my best guess is a month after your first sale it goes down to 3 days if you dont have any chargebacks or shady stuff happening with your backend

at least thats how it went for me, I fulfilled around 1200 orders in 30 days, im not sure if that sped up the process

[I M @fromadstoassets]

@ThePresellsGuy videos only 🤞

[I M @fromadstoassets]

day 30: $1,731.81 profit 🎯

overall margin is flat and juicy for 2 days now 🤞

launched 4 new ads yesterday across 2 validated formats on the winning SKUs

the plan is to launch 12 more before Saturday 👀

got a few winners running way above my KPIs for a few days now

today im separating them in the scaling ABO with 10% of the ad account daily budget each

this might mess up the margins for a few days, but again im gambling it all for the weekend 🤣

my goal for this week is scaling the overall budgets into the weekend + validating a few more winning ads that can be isolated in my scaling ABOs 🤯

I will take it really slow like 10%

P&L

Revenue: $5,186
ADS: $2,088.26

ROAS: 2.48x

COGS: $1,080.70

FEES (5.5%): $285.23

PROFIT: $1,731.81

MARGIN: 33.4%

[I M @fromadstoassets]

yes I agree with you 100%

but at the end of the day I think weekly average is what matters, not a few bad days that are out of our control

regarding the budgets, I actually incresead them yesterday by adding more creatives into my scaling ABOs 🤣

todays perfromance seems a bit better already so im planning to launch even more stuff

but every business is different, if your 3 day view and 7 day view is trash yeah I would consider cutting some budgets 🗑️

but if the average is stable, dont bother about random noise from things that we cant control 🫡

[I M @fromadstoassets]

thanks for everything that you do for the ecom community bro

im currently on a rant and im MAD AF about all the predatory funnels and tactics of the "gurus" that target beginners and sell them unrealistic big dreams

all I can say is that your content on youtube is a breath of fresh air for the whole ecom space and I really look up to you 🤞

[I M @fromadstoassets]

day 32: $1,235.32 profit 🥲 (#MetaOutage survivor)

got zucked hard yesterday 😅

ad account 2 sat idle all day then dumped the entire budget in the evening

launched 3 breaktrough ads in the scaling ABO and performance wobbled

yeah this is 100% cope, but Meta was actually down and traffic was all over the place

at the end of the day it could have been much worse

planning to launch 2 batches of 3 ads ads today and hopefully they will stabilize when the weekend traffic comes

P&L

Revenue: $4,740
ADS: $2,264.28

ROAS: 2.09x

COGS: $979.70

FEES (5.5%): $260.70

PROFIT: $1,235.32

MARGIN: 26.1%

[I M @fromadstoassets]

bro stfu, posts like this are the reason why beginners ruin their life savings in this business model

how can you say it so confidently with 3rd grade math that you can make 10k profit in a month if you have a 6 USD CPA with one product and one angle

if it was that fking easy every ecom guy on X would drive a lambo

the most disturbing part is that in "theory" this is not wrong, but in reality this is misleading AF

first of all $6 CPA over a month? WTF are you talking about

you just picked numbers that sound good, did the multiplication, and called it a business model.

a beginner reads this and thinks "ok I need a $47 product with a $14 cost and $6 CPA"

none of those numbers are grounded in reality.

you made them up and then when they spend 3 months not hitting $6 CPA they think they're the problem

they're not. misleading content like your post is.

[Ac Hampton @HamptonAc_]

A $47 product with a $14 cost and a $6 ad spend per sale prints $27 profit per order.

400 orders a month is $10,800 in profit.

All from one product, one store, and one ad angle that hits.

The math on this stuff is embarrassingly simple when you stop overcomplicating it.