Frontcoverchar | Email & SMS Marketing

Scaling brands with Email & SMS marketing
Building Momentum Marketing....
Documenting my journey as an agency owner

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

2025 changed everything.

I started the year back at zero. Shut down the brand I gave 2 years of my life to and went back to a 9-5, thinking maybe this was the ceiling.

Then life punched harder.
Lost my job. Lost my relationship.
Mentally, I was at my lowest.

It’s when I thought I had nothing left, everything finally clicked. I went all-in on what was “just a side thing” and through the guidance of one of my best mate, we collectively with our team built a 7-figure-a-month ecom brand.

Pivoted my fashion brand into a blog/moodboard and grew it 4x faster than ever before, working with brands, artists, agencies and collectives I once looked up to.

This year taught me that growth isn’t linear.
A lot of progress is invisible.
Grit isn’t optional.

The real win?
Building with my people and making my family proud.

This is only the beginning. I’m excited for what’s to come next.

2026, let’s go!

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

One of the biggest misconceptions I see in email marketing is the idea that a healthy email program should always have a roughly 50/50 split between campaign and flow revenue.

I used to believe this too. I'd even tell clients that's what we should aim for.

But after working across different brands, although nice to have, this should never be a priority.

Every brand is different. Every customer base behaves differently. Every product has a different buying cycle. Every offer is different.

So who decided that revenue has to be evenly split between campaigns and flows?

At the end of the day, it's all the same money to the brand owner.

The biggest lesson I've learned in ecom is simple: optimize what works, then keep optimizing it.

If flows are outperforming campaigns and they're the biggest driver of retention revenue for that brand, why would you intentionally take your attention away from them just to improve a percentage on a dashboard?

Your job isn't to hit an arbitrary campaign-to-flow ratio.

Your job is to make the client more money.

I've never met a brand owner who would happily make less revenue just because their campaign and flow split looked "healthier."

Metrics are useful, but they should guide your decisions not become the goal itself.

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@maxwellcopy Aura farming these prospects

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@EcomAashi @surajecom Amazing work, well done !!!

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

I talk to brands constantly that still don't really see the benefit of SMS marketing and It's shocking.

On average, anyone with a smart phone spends between 3.5-6.5 hrs a day LOOKING at their phone.

One of my clients didn't really see the benefit in SMS marketing. I convinced him that If you don't see an uplift in a week, I'll personally pay for the SMS credit myself.

From 1st to 14th of June was how much the client was doing without SMS. 10% Attribution, $233.22 made with free SMS credit. From 14th to 30th of June, 31% Attribution and over $39K done alone with SMS.

If these figures don't tell you how effective SMS is, I think u might be retarded.

Also SMS is so easy I don't even charge clients for it.

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@gazzceee Facts

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@emaildeepdive Let’s go bro !

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@kaperbusiness All part of greatness

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@saikurrra Money moves big man

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@mehediamply Literally never

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

One of the biggest unlocks to improve campaign performance..

Take a campaign that crushed (whether image-based or text-based) and recreate it in the opposite format. Then send it again.

Why it works…..

1.Your customer won’t clock that it’s the same email, just transformed into a different format.
2.A campaign that worked usually works again. The number one rule of ecom is repeat what works. Retention marketing is no different.

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@Jeremybtc Dubai delivery service is goated

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@bronnybuilds Bulk upload g

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@maxwellcopy Crush it bro!!! Rooting for ya

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@KevinSzabo14 Aura talk

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@kaperbusiness Dw bro, it happens to the best of us

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@ItsKieranDrew Go Australia, they only gonna take 50% what you make every year 🤣

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@zack_zrr So many people under estimate emails

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@IdrisEcom_email Good shout bro

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@IdrisEcom_email Such a good insight gonna start implementing this for clients

[Frontcoverchar | Email & SMS Marketing @Frontcoverchar]

@Rus_Khairullin I’m from Australia originally, the only thing that’s more expensive than Sydney is drinking which I don’t do anyways in Dubai