Fruchtman

Formed in 1981, Fruchtman Marketing is a full-service marketing firm specializing in the jewelry industry.

[Fruchtman @fruchtman]

We're excited to share a strategic leadership transition designed to support continued growth, long-term client relationships, and the future of our agency.
https://t.co/oFhd0O07nZ

[Fruchtman @fruchtman]

What You Bring Back from JCK Is Only Half the Story.
https://t.co/RbYfyDWWj5

[Fruchtman @fruchtman]

For a long time, YouTube was easy to categorize. It was “digital.” It was “social.” It was something you added to a media plan—not something you built around.
That’s no longer accurate.
https://t.co/s4rUVMVcIM

[Fruchtman @fruchtman]

The engagement ring category is not slowing down. It is recalibrating.

https://t.co/CNssK0MbKr

[Fruchtman @fruchtman]

Independent jewelers have been hearing the same prediction for years. Online will win. Brick-and-mortar stores will slowly disappear. Except that didn’t happen. https://t.co/Rf1CmY26v2

[Fruchtman @fruchtman]

Natural diamond prices are down. For independent jewelers, that’s both a gut punch and a gift.
https://t.co/TxemLwlZmG

[Fruchtman @fruchtman]

Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking
https://t.co/np16SFrtKN

[Fruchtman @fruchtman]

Your Website Still Matters — But Your Google Business Profile Might Matter First
https://t.co/VucZRd4Kqn

[Fruchtman @fruchtman]

Conflicting forecasts are everywhere this season, but the only one that matters may be your own.
https://t.co/POtUNNjD70

[Fruchtman @fruchtman]

Engagement Trends Jewelers Can’t Afford to Miss
https://t.co/nW1RDgOWfH

[Fruchtman @fruchtman]

Imagine this: An AI assistant tells you your bridal page just spiked 40% after your latest reel — and suggests boosting it today before the buzz fades. That’s not sci-fi. That’s the future of AI agents in marketing. And it’s closer than you think.
https://t.co/Y9epAjCUkK

[Fruchtman @fruchtman]

Will AI Ever Replace the Creative Mind? Not today. Not tomorrow. Not a chance.
https://t.co/3FRP3Fiijm

[Fruchtman @fruchtman]

Third-Party Cookies Are Crumbling. Here’s What Jewelers Should Do About It.

https://t.co/mkl8tCc7Y2

[Fruchtman @fruchtman]

Likes Fade. Loyalty Lasts. And That Starts at the Store.
Your store isn’t just a place to buy things. It’s where the experience comes to life. It’s where you make someone feel known, remembered, and special.
https://t.co/Duy81d1XBd

[Fruchtman @fruchtman]

You may not know what https://t.co/OAYstoNcib is, and you probably haven’t used ChatGPT to plan your next vacation. But I guarantee you—your next engagement ring customer has.
https://t.co/NmTFuX5D6q

[Fruchtman @fruchtman]

In fine jewelry sales, building relationships isn’t just an advantage—it’s the foundation of your success.
https://t.co/sFEhT5XvZe

[Fruchtman @fruchtman]

Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve it.
https://t.co/AQGpDwffCU

[Fruchtman @fruchtman]

It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19 pandemic did more than just disrupt in-store foot traffic – it paused life plans.

https://t.co/A1k8Aq6JNn

[Fruchtman @fruchtman]

Approaching this year’s holiday season, there’s a feeling of unpredictability in the air. With concerns surrounding the election, changing shopping habits, economic uncertainty, and evolving trends; jewelry retailers are left wondering what to expect.
https://t.co/39ruRA7mVI

[Fruchtman @fruchtman]

Tis the Season of Giving: How You Can Make a Difference This Holiday
https://t.co/CobjOz7bJr