Some categories continue to benefit significantly from SEO, including branded searches, local business queries, and high-intent transactional searches, Fishkin said.
Google zero-click searches hit 68% in early 2026: Study https://t.co/8fpgYzP9dQ
サイトにとっては良さそうに見えるけど、検索結果上で比較検討できないのでユーザーには若干不便そうにも見える。
Google Shopping Results Tests Linking Directly To Merchant Site https://t.co/bUtztLxxyI @rustybrickより