Very excited to announce the acquisition of @full_cube by @ReKTGlobal. There are a lot of exciting things to come in the #esports world. We are looking forward to helping every team get closer to their fans with deeper relationships (and more monetization opportunities).
.@ReKTGlobal acquires @full_cube following @Rogue Nation partnership
"We’re going all in on the enthusiastic fanbases through the creation of loyalty programs and monetization."
https://t.co/aTJqqvNKCz
Another great example of a brand building thoughtful direct-to-consumer relationships with their fans. Looking forward to rolling this out to every team in Esports. @Rogue @ReKTGlobal @ODEEisOG
ROGUE FANS - We have a new fan club!
We want all of you to be a bigger part of the Rogue family. @DrLupo is here to explain to you our new community initiative: Rogue Nation. #GoRogue
Join here: https://t.co/l94BlqcwMq
@Canechurch@jasonoliver@snoopeh Not only digital, but integrated where fans and players are already every day. Installing yet another app is disruptive (in a bad way). With @Rogue, we have integrated deep within Discord and it has been a tremendous success so far.
@snoopeh@Rogue We’ve done this for traditional sports and media brands, and now Esports with deep (and automated) integration with Discord, along with automated product fulfillment, billing, communication, and more. Fully turnkey - can launch for Esports teams in less than two weeks.
@snoopeh@snoopeh We are powering this very thing for @Rogue. It starts with establishing a D2C relationship with your fans (free or paid), then rewarding and tiering with a real (and special value proposition).
Another exciting Insider membership program launch with @full_cube partner, Trusted Media Brands and their @Family_Handyman brand. An exciting program for DIYers.
https://t.co/qNFdQg32xc
Another exciting Insider membership launch, now for @CIACulinary. (Fullcube) @full_cube is proud to power this new initiative alongside our friends at @mediaworks_360.
We are very excited to announce the launch of a food & wine membership program with The Culinary Institute of America, the world's premier culinary college! https://t.co/Ahb1nn3ZBQ
#membership#revenue#publishing
Dear Brands,
I know selling on @amazon means you don’t need to spend that much in the short term on acquisition, but realize that you have no idea who your customer is, and you have no data on your buyers.
Build your own site. Own your customer & 1st party data.
Sincerely,
Nik
My 2 cents... The future of holding companies will be built around audiences, not industries.
Once you have a paying consumer, you can then up-sell them into different brands, rather than spending $XX per new customer.
Congratulations to our clubscription customer, @ThisOldHouse who was recognized today with an IMAG Award for innovation in revenue! https://t.co/suh8BL4y1Y
"Membership — even for a small fee — forms a sense of exclusivity and transforms the #CustExp in a way that traditional loyalty programmes simply cannot." Interesting take on memberships vs loyalty programs by Doug Stephens via @Hyken. #CX https://t.co/e3jL3kFpQX
A fantastic piece by @RetailProphet on the "new loyalty". We have multiple case studies demonstrating this consumer relationship shift to paid membership and "clubscriptions." It's real and it's transformative. https://t.co/K5oH9H6Cn0
What a great piece regarding the "clubscription" model by @PietNiekerk. It's what we've been preaching for years with a proven model as exemplified by brands like @ThisOldHouse.
https://t.co/jMD2DyZlmW