Denise Court

Tech CMO/VP; Founder of @launchyeti Hiking, rappelling & outdoor survival are my thing. Mentor @Techstars & @CapFactory. Kind people rock, so be kind.

[Ovens Of Hope @ovens_of_hope]

🎶This is what joy sounds like.🎶
When women come together—with faith, purpose, and joy—something unstoppable begins to stir. The sound of celebration is just the beginning.

Ovens of Hope is about to launch.
DM me to be part of it. 🎶
#OvensOfHope #FaithInAction #HopeInUganda

[Denise Court @FullCourt]

https://t.co/ZpF1rwvKKZ

[Denise Court @FullCourt]

@elonmusk @scotthar_tx - here’s your chance to show yo brilliance

[Denise Court @FullCourt]

@lochhead Indeed.

[Launch Yeti Marketing @LaunchYeti]

It's that time again to get our mentoring on @CapitalFactory @JoshuaBaer Who's ready??

[Denise Court @FullCourt]

@WIRED I must have missed something? Why will women be marginalized?

[Denise Court @FullCourt]

@m2jr Doh - ignore my reply. 🫤 excited by the thinking.

[Denise Court @FullCourt]

@m2jr Wow so much; predictability of customer behavior and buying patterns to deliver true omnichannel experiences- not every experience is online; better inventory mgmt for just in time mfg and inventory mgmt; fluid/agile supply chains; risk mgmt-no brainer… etc.

[Launch Yeti Marketing @LaunchYeti]

Too often, early-stage companies gloss over the "customer why,". Product and dev folks start writing code without understanding for whom and why they are writing code. Don't be that company.

Embrace the "customer why" and know the value only your product advantages can deliver.

[Launch Yeti Marketing @LaunchYeti]

And that's a wrap @aclfestival

[Launch Yeti Marketing @LaunchYeti]

It seems simple, but many early-stage companies become so enthralled with their technology they don't ask the simple question, "why would a customer buy my product?" 🤷‍♀️
Knowing your customer's why is at the heart of all positioning - category or otherwise.

[Launch Yeti Marketing @LaunchYeti]

Throwing it back once again to vacay days! May the beginning of the week bring new hopes and new opportunities to touch new heights in your life. #yetion

[Launch Yeti Marketing @LaunchYeti]

Sometimes it is good to get back to the basics.

[Denise Court @FullCourt]

@auren I love reading Shakespeare.

[Denise Court @FullCourt]

Happy new week. Let’s crush it!

[Launch Yeti Marketing @LaunchYeti]

Having vacation flashbacks.

Hope your week is a good one! Yeti on!

[Launch Yeti Marketing @LaunchYeti]

Now more than ever, it is critical for marketing and customer support organizations to spend as much time, effort, and money on nurturing customers as they do on acquiring them. We think about the psychology behind customer referrals here at LY.

[Christopher Lochhead 🏴‍☠️ ✍🏼🎙 @lochhead]

The big problem with marketing your brand instead of your category:

*Categories are about customers*
(their problems/opportunities)

*Brands are about us*
(our solutions/products)

*Customers care about themselves*

*Not us*
👊🏴‍☠️

[Denise Court @FullCourt]

@lochhead Right on!

[Denise Court @FullCourt]

Check out Allen West's video! #TikTok https://t.co/M8L4OZhsxf