Entering a launch readiness phase with sam 3
It's pretty bittersweet
This redesign will create a critical foundation for the AI and messaging experiences that we will offer
Special thanks to the TM team and all partners
This one is for our existing and future operators 🥂
User acceptance testing is a non-negotiable
You’re essentially gambling with your brand’s reputation if you're not
Testing serves two very different masters
Performance and experience
By the way we’re calling this Project Sam AI 🤖
It started back in June 2025
I like creating chapters for these epics
One of the most ancient methods in storytelling structure