Virginia | The Full-Stack Marketer

🎛️ Thinking in marketing systems.
💙 Founder, Built To Optimize
📣 Google Ads for Service-Based Businesses.
🏞️ Bucket List of National Parks (20)

[Virginia | The Full-Stack Marketer @fullstackmkter]

Don’t want to spend money on ads?

Ok…there’s another option.

Get reviews. Seriously.

It’s organic. It’s free. It works.

[Virginia | The Full-Stack Marketer @fullstackmkter]

Branded campaigns are the most underrated campaigns in Google Ads.

"But I rank #1 organically for my name..."

Congrats. Your competitor is running ads on your branded keywords and showing up beside you.

$5-15/day protects your brand. Worth every penny.

[Virginia | The Full-Stack Marketer @fullstackmkter]

🔥 Hot take: if you're not internally ranking the priority of your clients, you're not prioritizing what matters.

[Virginia | The Full-Stack Marketer @fullstackmkter]

LSAs get overlooked because they're technically not "Google Ads."

But for service businesses? They're often the most efficient lead source in the entire account.

🎯 Pay per lead, not per click
🛡️ Google Verified badge
🥇 Top of page above regular ads

Run them alongside your search campaigns, not instead of them.

Full breakdown: https://t.co/7cAZrCZ7Km

[Virginia | The Full-Stack Marketer @fullstackmkter]

People always ask "what should my Google Ads budget be?"

Wrong question.

The right question: "Am I showing up at every stage of my buyer's journey?"

LSAs = yes
Search = yes
PMax = maybe
Branded = probably not

Fix that first. Then talk budget.

[Virginia | The Full-Stack Marketer @fullstackmkter]

677 leads in 30 days on Google Ads.

Here's the exact campaign structure that made it happen 👇

[Virginia | The Full-Stack Marketer @fullstackmkter]

We're out here helping small businesses get more for their ad dollars.

Hitting some strides this spring.

[Virginia | The Full-Stack Marketer @fullstackmkter]

@theppcdude Congrats!!!

[Virginia | The Full-Stack Marketer @fullstackmkter]

Maximize revenue without draining your budget.
The secret? Optimize your targeting and refine your ad copy.
Drop the underperforming campaigns early to protect your margins.
Keep your CPA low, your ROI high, and your business growing.

[Virginia | The Full-Stack Marketer @fullstackmkter]

Monday is June 1st. 🗓️

If you haven't looked at your ad accounts in a while, this is your sign:

📈 Pull up the dashboard.
💰 Check your CPL.
🛑 Pause what isn't earning its keep.

10 minutes now can save you hundreds next month. Let's start June strong! 🚀

[Virginia | The Full-Stack Marketer @fullstackmkter]

Heading into June with one takeaway from May:
The gap between good and great Google Ads isn't talent or budget.
It all comes down to structure and discipline. 📊
Build the framework, check it monthly, and let data guide you.
Simple. Effective. Repeatable.

[Virginia | The Full-Stack Marketer @fullstackmkter]

What's your cost per lead (CPL) right now? 🤔

For local service businesses running Google Ads, there is a clear spectrum between an efficient account and a major budget leak:

🔹 Under $25 ➜ Crushing it. Protect the setup! 🥇
🔹 $25–$75 ➜ Solid, but room to optimize. 🛠️
🔹 $75–$150 ➜ Structure check needed. Look for keyword overlap. 🔍
🔹 $150+ ➜ Red flag. Time to fix the foundation. 🛑

If your structure is a mess, you're volunteering to pay a premium for leads that should cost a fraction of the price.

Where does your account land? Drop your number below or DM me to get your framework dialed in before June! 🚀

[Virginia | The Full-Stack Marketer @fullstackmkter]

May recap from our accounts:
• 600+ leads from a single service business account
• PMax generating leads at $9-17 each
• Bidding switch = 2x efficiency for a roofing company
• Simplest structures = best results
June goals: do it again. 📈

[Virginia | The Full-Stack Marketer @fullstackmkter]

@simondweiner Yes you’re 100% right there too!

[Virginia | The Full-Stack Marketer @fullstackmkter]

Your end-of-May Google Ads checklist:

✅ Review campaign structure
✅ Check bidding strategy fit
✅ Audit budget allocation
✅ Pause underperformers

5 minutes of review right now can save you hundreds in wasted spend next month. Start June with a clean slate! 🚀

[Virginia | The Full-Stack Marketer @fullstackmkter]

Memorial Day thought:
The businesses that win at advertising aren't the ones with the biggest budgets.
They're the ones who check their numbers every month and make small, smart adjustments.
Consistency beats creativity in paid ads. Every time.

[Virginia | The Full-Stack Marketer @fullstackmkter]

Stop fishing with one hook. Stack your Google Ads funnel to win:
🎣 LSAs (Urgent intent) | Search (Precision) | Branded (Defense) | PMax (Scale)
Each layer has a clear job. No overlap. Just consistent leads.

[Virginia | The Full-Stack Marketer @fullstackmkter]

"My Google Ads aren't working." 🙅‍♂️
9/10 times, the ads are fine. Your structure is the problem.
🚫 Overlapping campaigns | 💸 Starved budgets | 🔄 Set-and-forget bidding
Stop rewriting your copy. Fix the framework first. Always. 🛠️

[Virginia | The Full-Stack Marketer @fullstackmkter]

Still running Search-only on Google Ads? You're volunteering to pay a premium for leads. 📉

Look at the data:
🔹 PMax CPL: $9.62 (17 leads)
🔸 Search CPL: $88.75

PMax isn't a replacement for Search, it’s a multiplier that finds high-intent users on YouTube, Gmail, and Maps. 🚀 Stop leaving cheap leads on the table!

[Virginia | The Full-Stack Marketer @fullstackmkter]

@ppcClickShark @AnthonyHigman Oh yes. Much harder and more expensive when you do succeed.

[Virginia | The Full-Stack Marketer @fullstackmkter]

One campaign was costing a client $1,271 per lead.
Another campaign in the SAME account? $17 per lead.
Same account. Same login. Same credit card.
Budget allocation is everything.

[Virginia | The Full-Stack Marketer @fullstackmkter]

@ppcClickShark I would say it’s dead IF you have a lot of data to feed into pmax

Otherwise search is good for bofu keywords