For decades, breaking globally meant one thing: sing in English.
If you wanted international charts, Western radio, and worldwide audiences, English was the default language of pop.
That rule is slowly disappearing.
Finally dropped “Alive” feat. Russell of @edeneyesband
Been working on this for a while and really happy to finally share it with you guys. Hope you enjoy it. 🇮🇩 🇸🇬
Hit the link in my bio and stories to stream now ⚡️⚡️
The next global hit might not come from Los Angeles or London.
It could come from anywhere.
Any language. Any scene.
And honestly, that’s making music far more interesting.
For decades, breaking globally meant one thing: sing in English.
If you wanted international charts, Western radio, and worldwide audiences, English was the default language of pop.
That rule is slowly disappearing.
For decades, artists outside the Anglosphere had to adapt to the Western industry.
Now the industry is adapting to them.
And global pop is becoming far more diverse because of it.