Sir @JDMahama, I would be deeply honored to cook with you someday. Over a meal, I’d love for us to explore the future of Ghanaian food, culture and how we can showcase our cuisine to the world . Thank you 🇬🇭
I used to be big on addressing stuff because I felt like communication would fix things. But it's so draining now. Let people be who they are and move on.
Bus spotting is her hobby. It makes her happy.
There was no strategy or hook because she was simply documenting her joy and that joy resonates with people who want to see Black women living life freely.
Not everything requires a strategic assessment to unpack value.
I don’t care what you have to say or who you are the Nigerian creative industry will remain stuck until we understand economics. Dynamic pricing is not a luxury. It’s the foundation of sustainable creative economies.
Netflix is $16 - $20 in the US
Netflix is N5,000 in Nigeria
Spotify is $12 in the US
Spotify is N900 - N1,200 in Nigeria
Apple Music, YouTube Premium all the same pattern. Why? Because the biggest global tech companies understand purchasing power parity. They understand market elasticity.
They respect the consumer and build scale before greed. But here, we want to charge people N150k - N400k for a single concert ticket in a country where minimum wage is 70k. Then we turn around and wonder why:
No major venue infrastructure has been built in Lagos in 20 years everytime Eko hotel
Investors don’t take the industry seriously, We’re always “struggling”
We can’t scale festivals beyond hype
Promoters rarely break even, Artists depend on brand money instead of fan money and have become brand puppets
You can’t insult consumers and expect industry growth. Dynamic pricing is not “cheapening the brand.” It’s the global standard. It is what makes industries sustainable. It is why the platforms that power your music and media Netflix, Spotify, YouTube keep growing while we keep complaining. Until the Nigerian/African creative industry adopts this mindset, we will remain exactly where we’ve been:
No infrastructure.
No development.
No scalability.
Just vibes, clout, and stress.
If you like, argue with your calculator.