futureb2b

Connecting buyers and sellers.

[futureb2b @futureb2b]

Event content that outlasts the event.
🎙️ Our SmartBrief Financial Services team recorded live Modern Money SmartPod episodes at #FIAEXPO with ICE, CME Group, Robinhood, and more >> https://t.co/qg1W7P3N0h

#B2BMedia #FIAEXPO

[futureb2b @futureb2b]

Post-ESSER budgets, tougher renewals, and a slower K–12 deal market.

What EdTech and B2B marketers need to know from #EdExecSummit >> https://t.co/HMM1L4QDnz

#B2BMarketing #EdTech

[futureb2b @futureb2b]

Our SmartBrief Education team is live at #AMAHigherEd in Aurora, CO, showing the Top Higher Ed Marketing Campaigns of 2026, with ideas B2B marketers can borrow too.

#B2BMarketing #AMAHigherEd

[futureb2b @futureb2b]

The era of using your CRM as a digital filing cabinet is over. Autonomous AI is taking over the heavy lifting. Discover what Ai-driven CRM can do to boost your marketing ops: https://t.co/KzGTdAl2BS

[futureb2b @futureb2b]

Edtech decision-making is changing. 67% of district leaders evaluate purchases year-round, while frontline staff heavily sway final decisions.

Unpack the findings in our latest report:
https://t.co/JqENxt2ilp

#EdTechProcurement #K12Leadership #ProductStrategy #SmartBrief

[futureb2b @futureb2b]

K12 buying cycles extend far beyond the back-to-school rush. 🎓

Align your messaging with key decision moments year-round. Read our guide & grab our new Education Editorial Calendar:

https://t.co/lcz2r1SRP6

#EdTech #K12 #EducationMarketing #B2B

[futureb2b @futureb2b]

How do you maintain mindshare with HR decision-makers between major campaigns? 👥

Discover continuous engagement strategies for human resources leaders: https://t.co/Yadl0yTjSe

#HRTech #HumanResources #B2BMarketing #MediaKit

[futureb2b @futureb2b]

47% of B2B leaders contact vendors after reading industry content. 📈

Don’t just target the C-suite—engage the entire buying committee in FY27. Elevate your strategy:
https://t.co/VCzjgPJxfA

#B2BMarketing #FY27 #MarketingStrategy #LeadGen

[futureb2b @futureb2b]

Don't limit your FinServ campaigns to the C-suite. 📊 Directors and VPs play a critical role in evaluations.

Learn how to engage full buying committees across financial services: https://t.co/LqZjRvsGQk

#FinancialServices #FinServ #B2BMarketing #MediaKit

[futureb2b @futureb2b]

Bigger isn't always better.

Discover why smaller experiences are delivering stronger engagement. https://t.co/8Gxq2KCme0

#Leadership #Events #BusinessStrategy

[futureb2b @futureb2b]

District leaders want more than innovative products. Here's what they're really looking for from EdTech partners. https://t.co/dYNTQUevgy

#EdTech #K12

[futureb2b @futureb2b]

Winning enrollment campaigns don't happen by accident. What separates the best-performing institutions from the rest?

Find out in our latest blog. https://t.co/EQrAQumkab

#HigherEd #EnrollmentMarketing

[futureb2b @futureb2b]

Visibility is easy. Relevance is harder and far more valuable.

Discover the new rules shaping B2B marketing. https://t.co/4WWZ0iPHqa

#Marketing #DemandGen

[futureb2b @futureb2b]

AI is reshaping #FinancialServices marketing.

Discover how marketers are using #AI to improve targeting, personalize campaigns and optimize performance—plus see how one campaign achieved a 42% uplift.

Read more https://t.co/PIFv43tLAi

#FinancialMarketing #B2BMarketing #MarTech

[futureb2b @futureb2b]

🎒 The K-12 buying season is underway.

Is your marketing aligned with what school districts need right now?

Our latest blog shares strategies to help education marketers reach decision-makers with greater relevance.

https://t.co/uwFhya2ghz

#K12 #EdTech

[futureb2b @futureb2b]

Education buying cycles are long, but your marketing shouldn't go quiet.

Learn how an always-on strategy helps keep your brand top of mind throughout the education purchasing journey.

Read more: https://t.co/JCEWdD4J2i

#EducationMarketing #EdTech

[futureb2b @futureb2b]

HR buyers are inundated with marketing messages daily. To cut through the noise, brands must lean into the organizations and media these leaders already trust. Here is how to leverage industry partnerships for long-term visibility: https://t.co/rAhiLWsvM1

#HRMarketing #B2B

[futureb2b @futureb2b]

Financial services marketing has historically focused on acquisition, but growing competition is shifting priorities. Increasing customer retention by 5% can boost profits by 25% to 95%. Here's why relationship building is becoming key: https://t.co/O93xmptjhP #FinServ #Marketing

[futureb2b @futureb2b]

A single school superintendent can average 90 cold sales pitches a day. To cut through that noise, education marketers must stop leading with product pitches and start addressing real-world pain points. Read our 6 best practices: https://t.co/xM84boH7dJ
#EdTech #K12

[futureb2b @futureb2b]

AI tools make content creation easy, but they also mean more noise is competing for the same audience. With over 80% of AI searches ending without a click, audience ownership is the new competitive advantage. Here's how to adapt: https://t.co/rbKPND4OSB

#B2BMarketing #GenAI