Team reach out for a logo, just a logo but were surprised with a full identity system.
Purple wasn't in the brief. Neither was the motion direction, app icon treatment, or UI direction.
They were happy to lock in another term with us and that's the kind of job i look forward to.
A few logos that didn't make the final cut
Still think the second one was right, client disagreed
That's design
back from a long break, about time i start shipping
@HyperliquidPC Pnchain protocols getting regulatory footing = the ones that look institutional are about to have a massive advantage.
brand is no longer optional
Hyperliquid
@DannPetty Does it make sense to shift side projects and experiments to a different page or just throw them all in there arranged, let's say according to date track if it can be remembered