Perplexity vs. Cloudflare is the latest example of a growing pattern of displacement as traditional business models are threatened by the rapid advancement and dependence on AI & bots.
LLMs and similarly trained AI models that are used to aggregate information to create summarised data present a growing threat over how media
and journalism companies can continue to hold power through traditional models of value retention through means such as pay-walls, web traffic, ad revenue – similar worries echo across adjacent industries facing their own unique sets of challenges.
These concerns illustrate a need for industries to evolve and implement new technologies to create novel solutions.
And these conditions provide a unique opportunity for innovative teams to enter the landscape and offer bold ways to adapt to a rapidly changing environment.
It also underlines the importance of a Verifiable Internet, where delineation between humans and bots becomes ever more important, where actions and behaviours are easily and securely provable.
The Internet is long overdue for a change:
–Users do not own their data 📊
–Human activity is now outnumbered by bots 🤖
–Your attention is not rewarded ❌
Imagine an internet that reverses these concerns;
An internet that empowers users by enabling them to take control of their data, ensures that real humans are on the other end of engagements, and adequately rewards users for their attention.
This is what the Verifiable Internet will fix.
Every company in the world depends on advertisements and marketing to reach the right people, but it is no secret that existing methods have begun to buckle under the weight of obsolescence as many millions of dollars are wasted on bots, fake accounts, fake metrics, and more in the growing category of ad fraud.
-According to Juniper Research Ad fraud is projected to drain $172 billion from global ad budgets by 2028.
-Gartner reports an average of $15 million annually wasted on bad data.
-IBM estimates the cost of bad data in the U.S accounts for $3.1 trillion annually.
This waste does more than affect the bottom line of companies; It perpetuates the plague of issues that contribute to an Internet that feels less alive, an environment that feels more extractive, and an overall decline in the connection between people and the companies they support.
Every wasted dollar is a dollar that could have been used to reward a loyal customer (or future customer). Or a new, bold campaign that could shake things up. Maybe it could have led to the development of amazing new products, or simply improving the ones we already love.
The need for change has never been greater.
AI is rapidly changing the internet whether we’re ready or not.
Virtually every industry will be revolutionised in some shape or form as AI advancement and efficiency continues its upward trend.
That change can be frightening but it also presents strong opportunities.
Leveraging technologies like zkTLS to further verify in the age of bots and spam, stablecoins to onboard the masses with digitally native currency that is borderless and permissionless, and mega fast networks that act as the settlement layer to facilitate it all will work in tandem to effectively navigate this new landscape.
Now is the time to turn uncertainty into opportunity with the Verified Internet.
On @FintechTvGlobal our founder, @itsphilgeorge, explores the Dead Internet Theory and shares how EarnOS helps ensure only real humans interact on the web.
Thank you @RemyBlaireNews!
https://t.co/T7g06aGpOg
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