SIMPLE MANUSAN releasing 20.2.2025 in cinemas
Produced by Comrade Pictures & distributed by Kuman Pictures
Synopsis: A 32-year-old barber enjoys his modest life but struggles with a deep sense of loneliness, believing that marriage could fill the void.
Analysis : #TamilNadu theatres strike gold in off-season #March!
The year started on a lean phase for Theatres in #TN, with none of the #Tamil films released setting the box-office on fire! 75% of the thousand odd screens in TN depends on Tamil content to run their screens.
In fact by end February many single screens had reduced shows even for weekends and playing only re-runs of old hits. Some simply closed down during week days to save on electricity bills and many were working with skeleton staff as canteen sales crashed.
Then came the #Malayalam “wonder film” #ManjummelBoys, which opened first in 43 screens and from 2nd week expanded to nearly 250 screens on “word-of-mouth”! And in week three for #Mahashivratri weekend may retain all screens and add newer playing stations.
The film with no superstars and directed by #Chidambaram turned out to be a runaway blockbuster. Soon theatres even in tier 2 & 3 towns started playing daily four shows on normal ticket rates.
Theatre owners in #TN have struck gold in a lean period when Tamil films were falling like nine-pins. It has revived business including canteen sales, as nearly 90 to 95% of the audiences were Tamil who had fallen in love with a Malayalam film with English sub-titles.
For theatre owners #ManjummelBoys is going to be as profitable if not more than a “big star driven Tamil film”. How?
For a Malayalam film theatre distributor share for 1st week is 50-50, 2nd week 60 (theatre) - 40 (distributor) and third week onwards 70(theatre)- 30(distributor)!
Compare this with Tamil “big star film” share for theatres 60-65(1st week)- 55 to 60 (2nd week) 50 for (3rd week). There have been cases where theatres have paid even 70% of net to distributor for superstar driven films .Only national multiplexes normally get bigger share screening Tamil films. Added to that, no theatre in Tamil Nadu paid an advance when “Boys” opened!
So #TN theatres as an owner said by “hand of God” in the form of #ManjummelBoys will not only survive but make money in March!
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