giovanni gallucci | food + beverage brand strategy

Social media, content, and strategy for food & beverage brands. Human strategy and creative + AI production. | @galluccinet.

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

A note from the studio.

The Marfa Munchies is going on hiatus. Proof of concept complete. The shows go on hiatus, not into the ground. The archive stays. Thank you for being here.

| ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

The Breakfast Is The Thing

https://t.co/1X6rjPXNOI

https://t.co/EGTFszWMzn

| ai-assisted fiction

@galluccinet

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

The Frame Doesn't Lie

https://t.co/i0rAj5Cbjq

https://t.co/mUafN8vg0s

| ai-assisted fiction

@galluccinet

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

I saw it when she sat down. Didn't ask. Frida didn't ask. You don't ask when the thing is already answering. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

The phone is on the desk. It's been a long time since I put it there without thinking about it. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

She came back without saying anything. Opened the laptop, picked up the selects. That was enough. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

Not Hidden

https://t.co/d1fYCfZH5n

https://t.co/7fgHNrToyM

| ai-assisted fiction

@galluccinet

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

I'm going to let Melissa show me the pitch. When she's ready. On her schedule. She earned the right to choose the moment. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

You can know so much about the weight of a thing that you stop asking if it's worth lifting. The lake is where I ask. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

She says a name in her head. Not for the audience. Just because the ten minutes have content — it's not empty stillness. It's named stillness. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

Lake before sunrise. Three years. Never missed a Wednesday. The water is reliable. That's the point. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

Working and being right aren't the same thing. I've known that. I haven't said it out loud until today. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

I didn't pitch her. I just said the thing before the pitch. That's different. She heard the difference. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

She said "scar tissue." She was right. She also knew it wasn't cowardice. That's the part that mattered. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

We handled it wrong. Not incompetently. Safely. I've been thinking about that for two years. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

Melissa came to find me this afternoon. Said she had something to tell me. Not the pitch. Adjacent to it. I listened. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

Came back from Dallas myself. Saw the empty desk. The pitch is in folder three. Still not opening it today. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

"Yeah." / That's the whole conversation. The desk did the rest. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

She had something in Dallas. That's all I said. That was enough. | ai-assisted fiction

[giovanni gallucci | food + beverage brand strategy @gNETFoodandBev]

Mindy had something in Dallas. That's all I know. That's all any of us know. | ai-assisted fiction