Evaluations are an integral part of the campaign process for PIC. However, how ethical is the analytical data that we are utilizing to gage success? In this age of social media we have to be hyper vigilant to ensure continued transparency. #realgoodclass
Strategy is the corner stone of any great & successful campaign. Everything needs to be strategized: approach, audience, research, and participation. Don’t rush forming these & ensure that they align with every end of the spectrum you hope to reach. Slow & steady #realgoodclass
"Not all research is created equal". Research is a jumping off point for many projects but how do you ensure that the research is accurate? Follow the Good Research Guide to begin your evaluation process. #realgoodclass
https://t.co/kTBcirz8TE
As @ChimamandaReal says "When we realize there is never a single story about any place, we regain a kind of paradise." Such a deep, powerful reminder that the world is larger than our eyes can see and we must continue to expand our horizons.
#realgoodclass https://t.co/FY4ukJoRdn
It isn't a surprise that many consumers continually demand radical transparency from companies and what causes they support. An alignment of values is crucial as accountability culture remains prevalent across the globe and alternative options are accessible.
#realgoodclass
Just finished Educated by @tarawestover and wow. I was moved to tears the entire final 100 pages. Highly recommend, 10/10, 5 stars.
Now for a second read so I can start this project!
With celebrity and privilege also comes the responsibility to positively impact the world but do many of them ACTUALLY know what they're doing? Going deeper within a community and its core is crucial to move beyond just a PR stunt.
#realgoodclass
https://t.co/LEnfKd03hM
As the old saying goes, "energy can not be created or destroyed". The energy behind activism is exactly the same. Knowing the history and connections of movements is key but also ensuring the energy is sustainable is crucial. Reshape. Refocus. Respond. Resurge.
#realgoodclass
"Social marketing is always about — and only about — changing people’s behavior for the better". Rob Gould offering a succinct thought about the wide realm of social marketing. Linking the gap between thoughts and actions is vital to change. #realgoodclass https://t.co/ia2fHiS22y
"The truth isn't loud enough" @elipariser speaking about the media's impact on the world today. Social media and the internet has changed the way of the world and the truth continues to be manipulated in a variety of ways. Take a listen! #realgoodclass
https://t.co/OEN4Jqosog
"Do not guess what might work; take the time to listen and learn" are powerful words in relation to policy. Lawmakers must truly connect with their citizens and have a holistic understanding of their needs. Without it, no one succeeds. #realgoodclass
“If you want to be taken seriously by your crowd, taking them seriously is a good place to start.” Incredible words of wisdom from @thisisnewpower. A must read for all of us trying to bring change to our rapidly evolving, hyper connected world! #realgoodclass
So many hours and countless dollars are spent to educate people however so often, this is wasted. There is so much more to motivating, educating, and ultimately changing minds and actions. A great article on how to better your approach and be successful.
https://t.co/u2PeaRxVLW
"The trick to success in the Twittersphere, they say, is in learning how to use it without falling prey" In such a time of disinformation and manipulation, what an important lesson to remember. Diligence is key! #realgoodclass https://t.co/ByEbccrFCy