Gabriel De Luna

History buff, B2B marketer, SEO strategist, remote work champion. Senior SEO Specialist at @thepenbrothers

[Gabriel De Luna @gabbdeluna]

If you lead teams, build systems, or manage people, read this book.

Then ask yourself:
• How do I earn loyalty?
• How deeply do I study the people I lead (or compete with)?
• And when was the last time I took a bold move after doing the work?

[Gabriel De Luna @gabbdeluna]

Hannibal didn’t win because he was fearless. He won because he was prepared.

I just finished Hannibal: Rome's Greatest Enemy by Philip Freeman, and these are the lessons that stuck with me.

[Gabriel De Luna @gabbdeluna]

Reading history like this humbles me. The excruciating hardship, the scale, the sheer level of human endurance, makes today’s “tough weeks” (that people love to complain and post about) look like luxury.

[Gabriel De Luna @gabbdeluna]

But also from refusing to chase trends that sound impressive in headlines but ultimately are just preaching the same things SEO experts have been saying for decades. Good GEO/AIO/LLMO/AEO has just always been good SEO.

The chart speaks for itself.

[Gabriel De Luna @gabbdeluna]

Six months ago, I joined Penbrothers as Senior SEO Specialist.

Today, we hit numbers that break every record in the company's history:
✅ 21x increase in impressions
✅ 25x increase in clicks
✅ 3.3x increase in total users

[Gabriel De Luna @gabbdeluna]

And without Ricardo, our leader, who gave us guidance and the right push, and the room to move, room to execute, room to make the big calls. These results came from teamwork.

[Lulu Cheng Meservey @lulumeservey]

I forgot that I had used Charlie Kirk as a case study, back when we recorded this a couple months ago. The point remains:

Being surrounded by sycophancy and monoculture makes you soft

The best communicators hone their persuasion skills by constantly sparring and having to defend their positions

[Tim Ferriss @tferriss]

Pablos Holman on how AI is transforming everything.

[e27: Asia Tech News @e27co]

Offshoring isn’t broken—but the way we manage offshore teams might be. 💼📊

From talent sourcing to cultural onboarding, Penbrothers shares what makes distributed teams thrive.

🔗 https://t.co/7dWALLbp85

#HRTech #TeamSuccess #PhilippinesTalent #Hypercare

[David Perell @david_perell]

Memorize the best things you read. The ones that move you and shake you to your core. It’s by memorization, not just reading, that ideas make the 18-inch pilgrimage from head to heart. The English language testifies to this… to memorize something is to “know it by heart.”

[Gabriel De Luna @gabbdeluna]

If you’ve read any books—fiction or non-fiction—about that kind of quiet leadership, I’d love your recommendations. I’m building a reading list.

[Gabriel De Luna @gabbdeluna]

I’ve always loved reading about outliers—Churchill, Genghis Khan, Roosevelt, Caesar, Napoleon. Men who reshaped history through willpower and ambition. There’s so much to learn from them. But lately, I’ve found myself drawn to something quieter.

[Gabriel De Luna @gabbdeluna]

Men who raise good children. Who work hard, live with moral clarity, and protect their families. These men don’t see themselves as the main character (which makes me physically sick and disgusted about our society these days; IYKYK)—but still do the right thing.