Ecom Gabe

Sharing struggles | e-commerce | marketing

[Ecom Gabe @gabe_ecom]

@KodyNordquist OFFER

[Ecom Gabe @gabe_ecom]

@wearetheselect GHOST

[Ecom Gabe @gabe_ecom]

If Meta can't exclude customers now, why should it be able to do so later?

[KK | Meta Sales Leader @KristinKupke]

Meta's New Customer Acquisition product will be accessible to everyone next week (5/26). It's the first time advertisers can EXPLICITLY tell Meta they want NC. What to expect:
1. More reach to new customers vs existing
2. CPAs could change (measure tests on NC CPA)

[Ecom Gabe @gabe_ecom]

@KristinKupke If Meta can't exclude customers now, why should it be able to do so later?

[Ecom Gabe @gabe_ecom]

@benradack How do you increase spend on HV campaigns? I mean, gradually or all at once?

[Ecom Gabe @gabe_ecom]

@mannybarbas_ How do you increase spend on HV campaigns (no inflated budget)? I mean, gradually or all at once?

[Ecom Gabe @gabe_ecom]

@DTCMidas CBO campaign, from 1500/day to 2000/day in a single increase. Just a problem I shouldn't think about?

[Ecom Gabe @gabe_ecom]

@jforjacob Today is low spend, it's just me? 🥲

[Ecom Gabe @gabe_ecom]

@ashvinmelwani Follow

[Ecom Gabe @gabe_ecom]

@binghott Hi Barry! Last few days we see a large increase in traffic and CVR drop... what it could be?

[Ecom Gabe @gabe_ecom]

Large traffic increase
CVR drop

Last few days Meta decided to drop our CPC and CVR 🤔

What it could be?

[Ecom Gabe @gabe_ecom]

@jforjacob Same, but I don't see any strange costs on placements, just a lot of traffic and low cvr

[Ecom Gabe @gabe_ecom]

@adamtaylorl angle

[Ecom Gabe @gabe_ecom]

@daffyduckinson pages

[Daffy @daffyduckinson]

$130k+/month brands are quietly scaling with pages like this

not one creator
not one product angle
not one audience

just ai theme pages pushing dozens of hooks daily

same “expert”
same setting
different problems every video

headaches, circulation, fat, skin, random health angles

each clip feels native
nothing looks like a traditional ad

volume is the strategy

one page → hundreds of posts monthly

a few hit
those become ads

that’s the whole system

rt + comment “pages” and i’ll send the breakdown
(follow for dm)

[Ecom Gabe @gabe_ecom]

@f3dericobartoli Dev

[Ecom Gabe @gabe_ecom]

@kamal_razzak Swipe

[Ecom Gabe @gabe_ecom]

@kamal_razzak Send please

[Ecom Gabe @gabe_ecom]

@Salifsibane16 BVSL