Gábor Pintér

Helping SaaS builders get discovered, understood & chosen · Websites · SEO/AEO

[Gábor Pintér @gaborpinterweb]

Building a website for your SaaS? This video is for you! 👇

Basecamp ignores some of the most common SaaS webdesign patterns with good taste and creative solutions.

These ideas are worth getting thinking of.

https://t.co/LS9fzekZTa
https://t.co/LS9fzekZTa

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Apple for #SaaS builders

Use context and variety for your screenshots.

Music video, architecture, racing cars: same tool, wildly different use cases.

It shows your product flexes across niches. Wider net, faster "this is for me too" moment.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Apple for #SaaS builders

Use a sticky sub-navigation with CTA only.

Once someone scrolls past your hero, they've already seen the pitch. All they need now is a fast, frictionless way to act.

Keep it minimal. Keep it visible. Let them convert.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Apple for #SaaS builders

Use scoped sticky elements that scroll with the user within a given section.

These play well with control panels, pagination items, filter bars and anything that should stay within reach while its section is active.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Apple for #SaaS builders

Use scroll-snapping.

Don't let a sidescroll stop wherever the swipe happens to end. Snap it into place so it always lands the way you designed it.

Show a peek of the next item at the edge. It nudges people to keep scrolling.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Apple for #SaaS builders

Let users pause animations.

Moving elements in the background compete for attention. When someone's trying to actually read your copy, a distracting animation can easily pull them away from your precious copy.

[Gábor Pintér @gaborpinterweb]

@mathiasvrb Thanks Mathias :)

[Gábor Pintér @gaborpinterweb]

Building a website for your SaaS? This video is for you! 👇

Basecamp ignores some of the most common SaaS webdesign patterns with good taste and creative solutions.

These ideas are worth getting thinking of.

https://t.co/LS9fzekZTa
https://t.co/LS9fzekZTa

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Apple for #SaaS builders

Use adaptive hero titles, not responsive ones.

Apple's hero titles don't just wrap and reflow. They're designed with explicit breakpoints so the title always lines up exactly how they intended, on every screen.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Basecamp for #SaaS builders

Get others talk about your product on video.

Videos spark curiousity, social proof builds trust. Combine these two for maximum effect.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Basecamp for #SaaS builders

Turn your customer reviews into a story.

Basecamp's "Night & Day" page shows customers' messy old workflow, then life after switching. "Wow, what a difference" writes itself.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Baseamp for #SaaS builders

Create a page for text search.

If you target power users who use text search on websites, create a dedicated page where they can instantly find what they are looking for.

See how Basecamp achieves this on https://t.co/Dkte7Y3Asr

[Gábor Pintér @gaborpinterweb]

One of the happiest states I know is peaceful growth.

That’s when time works for me, not against me... and it doesn’t cost me stress.

That’s the machine I’m building every day.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Basecamp for #SaaS builders

Be open and transparent about your values. Explaining your genuine mission builds trust with customers. But it only works if you actually mean it.

[Gábor Pintér @gaborpinterweb]

If you're building a website for your SaaS, this video is for you 👇

https://t.co/c4tk4srL34
https://t.co/c4tk4srL34

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Basecamp for #SaaS builders

Publish tutorial videos for your product.

Basecamp breaks onboarding into bite-sized videos.

Way less intimidating than a single 20-min walkthrough video or a long documentation website.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Basecamp for #SaaS builders

Use a flat sitemap. Every page lives right under the root domain.

No nested folders, no deep link trees. Some share templates, some don't.

The result? A site that's dead simple to navigate.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Basecamp for #SaaS builders

Challenge the status quo.

No mega-nav. No gradient hero. No stock photos of smiling teams.

Just plain text links and one bold sentence: "The refreshingly straightforward project management system that's rock-solid and easy to u

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Buffer for #SaaS builders

Educate your community.

Buffer doesn't just sell a tool, they teach social media mastery. That turns them from a product into a trusted mentor.

[Gábor Pintér @gaborpinterweb]

#Webdesign idea from #Buffer for #SaaS builders

Make your billing details loud and clear.

Hiding costs with deceitful visual tricks is one of the fastest ways to lose trust. Don't.

Use a simple toggle so users can switch between monthly/yearly.

[Gábor Pintér @gaborpinterweb]

AI: I'll build you an app with frontend, backend and marketing materials

Me: impelement drag-and-drop to reorder

AI: 🤯🤯🤯