Gagandeep Singh Makhija

Building products within Innerkore Technologies.
- AI Landing page product @getaipage
- Foreclosure Listing OneClosure
- Form backend @form_proxy

[Gagandeep Singh Makhija @gagan1985]

10. "Startup Economics Break Down"
Problem

Many startups grow users but not profits.

Drill Down

Unit economics are weak
↓ Why?
Because revenue per user is low.

↓ Why?

Because customer spending is low.

↓ Why?

Because purchasing power is low.

First Principle

Revenue ultimately comes from customers' ability and willingness to pay.

No financial engineering can permanently overcome this.

[Gagandeep Singh Makhija @gagan1985]

A thread 🧵 about Indian Startups problems,

If you drill down startup problems in India using a First Principles approach (continuously asking "Why?" until you reach a fundamental constraint that cannot be decomposed further), most founder complaints eventually converge into a few core realities.

After enough drilling, most issues converge to just four root causes:

1. Low Purchasing Power

Everything from SaaS pricing to venture funding eventually traces back to customer spending capacity.

2. Low Capital Accumulation

Infrastructure, R&D, manufacturing ecosystems, and startup funding are all consequences of available capital.

3. Low Institutional Trust

More compliance, slower transactions, and higher friction emerge when trust is low.

4. Incentive Structures

Education systems, venture capital, government policies, and founder behavior all follow incentives.

These four forces explain a surprisingly large percentage of why Indian startups look different from startups in the US, China, or Europe. Most surface-level startup problems are not founder problems—they are manifestations of these deeper economic constraints.

[Gagandeep Singh Makhija @gagan1985]

9. "Global Products Rarely Emerge"
Problem

Few globally dominant Indian product companies.

Drill Down

Startups focus on local market
↓ Why?
Because local opportunities are easier to understand.

↓ Why?

Because global distribution is difficult.

↓ Why?

Because brand, network, and market access matter.

First Principle

Economic value flows toward existing networks and distribution channels.

Distribution is often a stronger moat than technology.

[Gagandeep Singh Makhija @gagan1985]

@MEAIndia Why U.S. Chargé d’Affaires (Jason Meeks) not United States Ambassador, Sergio Gor?

[Gagandeep Singh Makhija @gagan1985]

One underrated startup opportunity:

Move SaaS from the cloud back to the desktop.

Why?

A CRM user pays $50/month.

But most of the software:
• Stores data
• Runs forms
• Executes workflows

Things that can run locally.
Cloud should be the exception.

Not the default.

[Gagandeep Singh Makhija @gagan1985]

@sunilgurjar01 Government monthly salary back then was ₹250-400 for LDC (Lower Division Clerk). 1,00,000 is 250*400 i.e. 250 months salary without any spending. 250 months is equal to 20 years and 10 months.

[Gagandeep Singh Makhija @gagan1985]

Everyone says:

"AI will kill SaaS."

Wrong diagnosis.

Users don't want AI.

Users want outcomes.

The winners won't be AI companies.

The winners will be companies that combine:

• SaaS workflows
• AI reasoning
• Human control

AI becomes a feature.
Workflows remain the product.

[Gagandeep Singh Makhija @gagan1985]

@anandlunia @goibibo Flipkart Travel is also scam. They cancel your tickets or don't book it even after charging you.

[Gagandeep Singh Makhija @gagan1985]

@z47_vc @spotifyindia @avnish Karma is the only thing we control. Everything else is luck/circumstantial.

Its like fountainhead everyone work for self-interest.

What can you do to align that for you is the main question.

[Gagandeep Singh Makhija @gagan1985]

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 https://t.co/vm6ta42O7k

[Abhijeet Dipke @abhijeet_dipke]

They said cockroaches will never come on the ground…

[Gagandeep Singh Makhija @gagan1985]

Hot take: the most underused thing in the MCP ecosystem right now is infrastructure provisioning.

Not just "read my calendar" — but "Claude, create the form backend for this page while you generate it."

That's what I've been building.