gajendra singh

Got lost in the TikTok feed — so much inspiration and ideas! 🎵✨

[Bitcoin Archive @BitcoinArchive]

JUST IN: Satoshi era wallet that mined #Bitcoin 1 month after the launch in 2009 just moved 5 $BTC 😱

[Ai Business Journal @ArchieIntel]

BREAKING:

PayPal just enabled #Bitcoin and crypto for 30 million Business Accounts

[gajendra singh @gajenft]

TikTok
Source:Business Insider

One of the secrets to such engagement lies in three words - the total immersion effect. Not everything is conveyed through text or a picture. Full-screen video format allows you to fully manifest, show and reveal the value of the brand to the customer. Accordingly, if the user sees the advertisement and understands why he should click/buy/view it, the effectiveness of advertising increases.

TikTok is not overloaded with advertising content, because many brands are not here yet. Advertising competition is weak. And the number of users is constantly growing, as is the scarcity of new content. Therefore, organic reach is also increasing, while in other social networks it is on the contrary falling due to information overload.

Another unobvious plus of the social network is organic content. In TikTok there is no “washed-out eye” effect, and users perceive advertising as native content of the platform.

In TikToke you can choose the format of advertising depending on your goals. For example, the goal is to increase brand awareness. The social network offers a unique advertising format Hashtag Challenge, aimed at maximizing user engagement with brand content.
#ADS #X #TWITTER #TIKTOK #GUIDE #TikTok #ForYou #TikTokTrends #TikTokViral #TikTokChallenge #ForYouPage #FYP #TikTokCreators #TikTokCommunity #TikTokDance #TikTokInfluencer

[gajendra singh @gajenft]

How to develop a business account?

Publish a lot and regularly publish new content - this is the golden rule of account development. The topics of publications depend on the niche, but there are also general directions that will promote the channel.

Announcements.
Reviews.
News.
Lifehacks.
Reviews.
Q&A.
Now you know how to set up a business account in Tik Tok, what to publish and how to promote. But what if the channel still “sags”? Probably, one of the following mistakes was made during promotion.

Poorly set up advertising.
No content plan.
The regularity of publications is violated.
Content is not useful.
The target audience is incorrectly selected.

#ADS #X #TWITTER #TIKTOK #GUIDE #TikTok #ForYou #TikTokTrends #TikTokViral #TikTokChallenge #ForYouPage #FYP #TikTokCreators #TikTokCommunity #TikTokDance #TikTokInfluencer

[gajendra singh @gajenft]

How to pass ad moderation?

Since the lion's share of TikTok's audience is made up of teenagers with a fragile psyche, the platform strictly monitors the content that fills it. Both user videos and advertisements are carefully moderated. The following topics are prohibited for promotion on TikTok.

18+ Content. Including goods from sex shops and services of an intimate nature.
Tobacco products. Including cigarettes, cigars, tobacco, pipes, vapes and hookah services.
Police and military equipment: uniforms, handcuffs, badges, batons, helmets.
Gambling and casinos.
Brand imitations, fakes, copies.
Certain types of financial services (cryptocurrency, get rich quick schemes and binary options).
Weapons and their components.
Illegal business (falsification of documents, copyright infringement, selling other people's personal information).
Rare species of animals. Including sale of horns, hooves, tusks.
Alcohol. Including advertising of drinking establishments.
Drugs.
Fast weight loss drugs.
There are topics that are risky to advertise. The social network may request additional data or decide to block them on its own.

#ADS #X #TWITTER #TIKTOK #GUIDE #TikTok #ForYou #TikTokTrends #TikTokViral #TikTokChallenge #ForYouPage #FYP #TikTokCreators #TikTokCommunity #TikTokDance #TikTokInfluencer

[gajendra singh @gajenft]

Bloggers' native advertising

The principle is similar to the same mechanics in Youtube or Instagram: a popular blogger gets paid for promoting your brand in his videos. What should you pay attention to when ordering advertising from Influencers?

The blogger's audience. Look for a balance between your segment, and the main audience on TikTok. If you're promoting a beauty salon - it's pointless to order ads on a channel with kitties, look for beauty bloggers instead.
Number of reactions. If the content on the channel of millions of people collects few likes, reposts and comments - then either the blogger is weak, or the audience is “raw”. Tik Tok advertising on such a channel will be ineffective.
Nativity. Users go to TikTok to have fun, not to watch direct advertising. Do not force influencers to “sell” (and they will not). The product will be shown as if “by the way”, unobtrusively.
The Tik Tok advertising exchange will help you choose a blogger and conclude a contract with him.

#ADS #X #TWITTER #TIKTOK #GUIDE #TikTok #ForYou #TikTokTrends #TikTokViral #TikTokChallenge #ForYouPage #FYP #TikTokCreators #TikTokCommunity #TikTokDance #TikTokInfluencer

[gajendra singh @gajenft]

Activity is the most important factor influencing the promotion of your TikTok channel. Regularly shoot new videos, trying to make them in accordance with the latest TikTok trends. For example, in 2021, videos where participants scare each other by hiding their face under a hood and mask were popular. This trend would be suitable for advertising hoodies, carnival masks and sedatives.

The activity of advertising in Tik Tok is not only manifested in the constant updating of content. Put likes on behalf of the business channel, make reposts, comment on other people's videos and chat in the comments under your own. In the videos themselves, encourage users to subscribe to the channel, like, comment and repost your content.

Organizing and participating in Challenges, joint projects with popular bloggers (collaborations), attracting traffic from other social networks will help to promote your channel for free.

Use hashtags. They are no less important in TikTok than in Instagram: text clues will bring additional targeted traffic to the channel. Do not abuse high-frequency and too general hashtags. According to the first, your videos will quickly fly out of the TOP, because every second someone will put such a tag (for example, #happynewyear on December 31). The second ones may work, but you will get low quality traffic (#happy - in gift advertising).

#ADS #X #TWITTER #TIKTOK #GUIDE #TikTok #ForYou #TikTokTrends #TikTokViral #TikTokChallenge #ForYouPage #FYP #TikTokCreators #TikTokCommunity #TikTokDance #TikTokInfluencer

[Seascape Nature @SeascapeNature]

Dolomites, Italy 🇮🇹

[gajendra singh @gajenft]

New players in the tick tock advertising market should know that a huge advantage is given to those companies that entered the platform among the first. This is explained by the fact that the current solvent generation of young users aged 18-25 years grew up on their content.

However, this is not a reason to give up on the competition. On the contrary, it is an incentive to start promoting in TikTok sooner: there is still room to “turn around” on the platform (while in Facebook brands are “pushing elbows”). In addition, now there is an opportunity to gain the trust of the younger generation - 2-3 years will pass and they will become full-fledged potential customers.

TikTok has tools to influence users (we will talk more about them later) for all stages of the sales funnel.

#ADS #X #TWITTER #TIKTOK #GUIDE #TikTok #ForYou #TikTokTrends #TikTokViral #TikTokChallenge #ForYouPage #FYP #TikTokCreators #TikTokCommunity #TikTokDance #TikTokInfluencer

[gajendra singh @gajenft]

Tips for effective TicToc advertising

Keep it simple

Even if your tone of voice is serious and solid, it makes sense to abandon it on this platform. TicToc is a fun, procrastination platform. Most users open the social network just to scroll through their feed, laugh and relax. Going to TikTok with a “serious face” is similar to the situation when parents get to a teenage pool party where everyone jumps into the water and they carefully walk down the steps in a life jacket. That's roughly what some serious brands look like when they start doing TicToc ads.
#ADS #TWITTER #X

[gajendra singh @gajenft]

Ads Manager Fundamentals https://t.co/uBYLqHLYRw
#ads #twitter #X #student #academy

[gajendra singh @gajenft]

What products can be effectively promoted in TikTok

Products of wide demand. Those that can be advertised throughout Russia and even beyond its borders: clothing and cosmetics (given that there is delivery throughout the country), expert services and infobusiness, foodstuffs, and so on.

Bright products. Something “sticky” like slimes, pop-its, paintings, beautiful gift sets. Especially cool if there's a way to film the process of creating these things. Services can be sold through a charismatic speaker or founder. You need something that hooks you.

A product with a low check. Something that caters to the average consumer. TikTok has a small business and premium audience - selling expensive luxury goods and products for the B2B segment will be difficult and it's better to choose other platforms.

A big advantage of TikTok for business is the opportunity to become one of the pioneers. The platform is not oversaturated with advertising, like VK, Facebook, Instagram or YouTube. Now the potential of the platform is used more by foreign eCommerce projects, while in Russia the accounts are still mainly held by big brands that need to be present everywhere.

[gajendra singh @gajenft]

The monthly audience is 36.6 million, which is 3.5 million more than in the previous period. The largest group of users is from 25 to 34 years old, and the group from 12 to 17 is the smallest. If your audience matches the audience of TikTok - you should be present on this platform.
#ads #titok

[gajendra singh @gajenft]

The “Promote” feature in the TikTok app will help you expand the audience reach of your videos, increase the number of website visitors and improve the chances of attracting new subscribers. During a promotion campaign, your video will appear in other users' feeds as an advertisement.

The results of the promotion campaign can be tracked by several metrics:
- Number of video views.
- Number of likes, comments, and reposts of the video.
- How many people clicked on the link to the website.
- Demographics of people who interacted with your video.
#ADS #TikTok