Mohamed Gamal

Founder @GambraDigital
| 14+ yrs scaling fintech & MENA startups | Ex-GMG Growth Director (Nike, UA, JD) | +2.5X customers at 30% lower CAC | Senior-led

[Mohamed Gamal @gamalgrowth]

Google Ads started enforcing bid targets today.

If your budget-capped campaigns were beating their tCPA or tROAS, that's over.

The announcement email said "no action is needed."

For your results, action was needed yesterday. The 3-minute fix:🧵

[Mohamed Gamal @gamalgrowth]

https://t.co/TThqv32br6

[Thariq @trq212]

a skill people at Anthropic have been using a lot recently: ELI5

/eli5 <what you want explained>

"explain like I'm someone who knows nothing about this topic, using a HTML artifact with big pictures and few words"

[Mohamed Gamal @gamalgrowth]

Businesses stuck at 4X ROAS collect hacks.
Businesses at 10X run a process that always wins.

The fastest tell: if every month gets the same ad budget, half of it is running in your worst months.

[Mohamed Gamal @gamalgrowth]

B2C startups scaling beyond 4 ROAS don't need hacks.

They need predictable performance marketing systems that work and continuously improve.

Once UNLOCKED, 10 ROAS and beyond is achievable.

[Mohamed Gamal @gamalgrowth]

A target used to be a ceiling you could beat. Now it's a promise Google keeps exactly.

Set yours from your funnel math, not from hope.

I write the operator's read on every platform change. Follow along.

[Mohamed Gamal @gamalgrowth]

Google Ads started enforcing bid targets today.

If your budget-capped campaigns were beating their tCPA or tROAS, that's over.

The announcement email said "no action is needed."

For your results, action was needed yesterday. The 3-minute fix:🧵

[Mohamed Gamal @gamalgrowth]

The fix, in your account today:

1. Filter: "Limited by budget" + tCPA/tROAS
2. Pull 30-day actuals vs targets
3. Beating the target? Make the actual your new target

Google's Bid Target Adjustment Tool flags the campaigns. You set the number.

[Mohamed Gamal @gamalgrowth]

@aryanXmahajan Recon

[Mohamed Gamal @gamalgrowth]

@foxtomb232 I'm the founder of Gambra Digital, a performance marketing and GTM for B2C fintech, startups, and Saas ready to scale across multiple markets at the same time.

https://t.co/0CkkVhmIfY

[Mohamed Gamal @gamalgrowth]

@egorkabantsov This is inspiring to see. Keep going.

[Mohamed Gamal @gamalgrowth]

@AlyaBlt_ I'm the founder of Gambra Digital, a performance marketing and GTM for B2C fintech, startups, and Saas ready to scale across multiple markets at the same time.

https://t.co/0CkkVhmIfY

[Mohamed Gamal @gamalgrowth]

@coreyhainesco Impressive!

[Mohamed Gamal @gamalgrowth]

@rdbuilds7 A performance marketing agency for fintech and Saas ready to scale across different markets on the same time https://t.co/JeqURhN5FR

[Mohamed Gamal @gamalgrowth]

@AlfieJCarter Agents

[Mohamed Gamal @gamalgrowth]

I believe it's hard to identify if it's getting easier or harder because it's becoming noisier. Yes, there is a lot of information, but it's much more noise, and also every decision-maker right now is confused about what to buy. It's just different.

The most important thing that I keep reminding myself every day as a founder is just to stay consistent and stay in the game.

[Mohamed Gamal @gamalgrowth]

https://t.co/UjyArmYFff

[Mohamed Gamal @gamalgrowth]

عميل عنده 200 كونفيرجن على المنصة

الحقيقة؟ 60 بس

البيكسل كان كاذب طول الوقت

#tracking #performance

[Mohamed Gamal @gamalgrowth]

مش المنافس اللي هيضرك

الفلوس اللي بتتحرق من غير ما تعرف

#marketing #startups