Gamesforum

🎮 Official X feed of Gamesforum

[PubMatic @PubMatic]

Mobile monetization is entering a new era, and it belongs to publishers who diversify. At @Gamesforum Barcelona, one message came through loud and clear: the CPI playbook is no longer enough.

For years, install-driven demand fueled growth. But today, eCommerce and performance brands are investing in mobile gaming with outcome-based budgets. They are not buying installs; they are buying intent, action, and measurable ROAS.

The smartest publishers are not replacing what works. They are layering new demand, experimenting with formats, and partnering with platforms that connect them directly with commerce and brand buyers.

At PubMatic, we believe in diversification without disruption. We empower publishers with SDK-driven creative control, direct access to eCommerce and performance spend, and AI-enhanced efficiency that strengthens, not replaces, human strategy.

The shift is already here. The question is: who is ready to capture it? PubMatic's Lashanne Phang explains why the next phase of mobile monetization belongs to publishers who diversify. https://t.co/3daRRRUbaZ

#Advertising #AdTech #Programmatic #MobileAdvertising

[PubMatic @PubMatic]

The mobile gaming monetization playbook is being rewritten, and most publishers aren't ready.

For years, CPI was king. But eCommerce and performance brands are now entering mobile gaming with outcome-driven budgets growing faster than traditional UA spend. They don't optimize for installs. They optimize for purchases, ROAS, and measurable action.

The problem? Most monetization stacks were built for a different era.

According to PubMatic's Lashanne Phang, the publishers who will win the next phase are those who:

→ Diversify demand beyond CPI-heavy mediation stacks
→ Partner with platforms that have direct access to commerce and brand budgets
→ Leverage behavioral signals tied to LTV — not just short-term eCPM
→ Use AI-powered yield optimization, guided by human strategy
→ Experiment with multi-platform approaches NOW, before competitors do

The shift is already underway. The question is: are you building for the monetization model of 2020 or 2026? Read more here: https://t.co/hV8Ispcvp1

The publishers who experiment today will define the next generation of in-app monetization success.

#GamesForum #MobileGaming #GameMonetization #Programmatic #AdTech #MobileMarketing @gamesforum

[Gamesforum @gamesforum]

We broke down all the mobile gaming data from Sensor Tower's State of Gaming 2026 report so you don't have to.

Mobile gaming in 2025: downloads falling, strategy rising, monetization shifting toward retention and deeper player value.

https://t.co/qWpvK0taVr

[MarkApp @MarkApp_Media]

🇪🇸✈️ Barcelona, here we come!

Over the next days, we’ll be attending @gamesforum to listen, learn, and exchange perspectives with people building and supporting today’s gaming ecosystem.

Always valuable to share views on how monetization, privacy, and sustainability continue to evolve in gaming.

See you there!

#MarkApp #adtech #Gamesforum #Gaming #MobileGames #Privacy

[Zorka.Agency @ZorkaAgency]

Barcelona, here we come 🇪🇸 Feb 10–11: Tatiana, Mikita & Ilia will be at @gamesforum talking influencer marketing that actually works.

📌 Feb 10 · 15:00 🎙 Roundtable: Scaling Influencer Marketing — From Metrics to Growth

See you there — let’s connect 👋

[Datahumble.com @datahumblecom]

📱 @gamesforum Barcelona 2026 | Barcelona · Feb 10–11
A mobile gaming conference centered on user acquisition, monetization, and alternative growth strategies.
https://t.co/TioJwhceb2

[Gamesforum @gamesforum]

Why Do “Next-Gen” Ad Formats Keep Failing?

GameBiz Consulting's Damjan Kacar explores how App Open, Audio, and In-Game ads get hype but rarely scale. The future isn’t more formats—it’s better control and optimization of the ones that already work.

https://t.co/cstuxuhVLD

[Gamesforum @gamesforum]

Stores are opening up, regulation is stepping in, and retention is finally getting the respect UA once owned - 2026 is shaping up to be an interesting year. We asked over 20 industry experts where the year is headed in our predictions piece

https://t.co/oI5JJ7uqgO

[Game Conference+Convention Industry Event Calendar @eventsforgamers]

✨ Gamesforum 2026 ✨ series of events added to the calendar! 🎉

Type ⚙️: Onsite B2B Conference
Date 🗓️: FEB-SEP, 2026
Location 🏙️: Multiple Cities

View hundreds of other #GameIndustry events: https://t.co/TvKw7jDcOz @Gamesforum #Gamesforum #GameDev #GamingConference

[peggy anne salz @peggyanne]

🔮 What’s ahead for mobile in 2026, I hear you ask?

Well, @gamesforum has that covered in their latest predictions piece 🙂

Here is my contribution, and make sure to read on as my colleagues across the industry share their insights as well.

🎮 Your game can earn more… if it annoys players less.

“One bad ad can drive 1 in 5 players away — in 2026, growth will belong to studios that choose respect over disruption.”

https://t.co/baIGyQvBV7

[Gamesforum @gamesforum]

🧠 Google Think Apps 2025 signaled real shifts - and independent consultant + ex-Google Tracy Phan breaks them down.

Her analysis highlights three moves that will shape the apps and adtech landscape:

Read Tracy’s full take here: https://t.co/dYzmHNNPNu

[Game Conference+Convention Industry Event Calendar @eventsforgamers]

✨ Gamesforum Barcelona 2026 ✨ added to the event calendar! 🎉

Type ⚙️: Onsite B2B Conference
Date 🗓️: FEB 10-11, 2026
Location 🏙️: Barcelona, Spain

View hundreds of other #GameIndustry events: https://t.co/xeGLtR5C9w @gamesforum #gamesforum #GameDev #GamingConference

[Gamesforum @gamesforum]

“We Don’t Operate on Feelings”

Monetization with a conscience? That’s Katerina Maliaran’s game plan.

Ahead of her Gamesforum Barcelona panel, the Burny Games monetization lead breaks down how her team turns data, not gut feelings, into growth

https://t.co/pJ84ZXLZ7X

[Gamesforum @gamesforum]

🦉 Duolingo quietly launched its own ad platform — and it’s about time.

Here’s why every game & consumer app should pay attention

https://t.co/7abX1ua19P

[Saga AI Labs @SagaAILabs]

Head of Gaming BD, Saga’s Fernando Vasconez joins @gamesforum San Francisco today at 12PM PST to discuss the future of web3 games and player-owned economies.

↓
https://t.co/SK6xzU4rEG

[Gamesforum @gamesforum]

🎮 "Everyone does it, and they're finally talking about it."

Incentivised ads are now fueling some of the smartest growth strategies in gaming and beyond.

https://t.co/Gw52rB9J3s

[Gamesforum @gamesforum]

In this exclusive op-ed, Paul West, founder of Fumb Games, shares his journey on how two friends splitting a paycheque has now grown into a 5-person team across 10 countries, with three multi-million dollar games - and a 10× revenue jump in 2024.

https://t.co/XQNdtQnSNB

[Gamesforum @gamesforum]

South Korean game developer 111퍼센트 and global publisher Habby have unveiled plans to form a joint venture in Singapore.

The partnership seeks to deliver high-impact, enduring games to players around the world.

Read the full story 👉 https://t.co/AUCVsG5gJh

#mobilegaming

[Gamesforum @gamesforum]

With CPI on the decline and LTV-first frameworks taking over, this panel will arm you with the playbook to future-proof your UA stack and scale sustainably in the next era of mobile growth.

📅 October 22–23 | San Francisco
🎟️ Register now: https://t.co/wkuA7jR48p

[Gamesforum @gamesforum]

Our new Winning with Creatives report unpacks the playbook behind seasonal hits, crossovers, fake-ad hooks & designs that turn players into fans - all with expert insights from two and a half gamers & SYBO.

Read it here → https://t.co/TurWt0PlNj