Gary Berkowitz

America’s AC Specialist | Radio Programming Consultant | Helping Radio Stations Win Ratings.

[Gary Berkowitz @garyberk]

Be local. Stay in format. Basic, but important. https://t.co/2cwi2tvDLk

[Gary Berkowitz @garyberk]

Warren Buffet's advice for radio programming. https://t.co/BKhete3nKg

[Gary Berkowitz @garyberk]

Is your station brilliant with the basics or just busy? In 2026, if you don't look as good as Spotify on the dash, you look broken. 6 years after my 2020 "predictions," here is where AC radio actually stands.

Get the strategy in your inbox: https://t.co/ZTxOppbXey

[Gary Berkowitz @garyberk]

How "The Wrecking Crew" idea can help radio. https://t.co/V9GsSpMZzD

[Gary Berkowitz @garyberk]

How "The Wrecking Crew" model could be the programming answer for you. https://t.co/d4IHCbh8EU

[Gary Berkowitz @garyberk]

Rick Sklar knew it in the '60s, and it’s still true today. Radio is a personal medium. If your air talent are just "placeholders" between the hits, you’re missing the point of our industry.
https://t.co/fBnrfHkkyc

[Gary Berkowitz @garyberk]

In Tuesday’s AC Programming Today, we’ll look at the specific traits that separated WABC’s personalities from the "second-stringers"—and how you can apply those same rules to your AC morning show to win in 2026.

Subscribe today at https://t.co/ZTxOppbXey

[Gary Berkowitz @garyberk]

"Be Brilliant with the Basics" Part Two: https://t.co/KnJe7o8vYF

[Gary Berkowitz @garyberk]

How are you with the basics? Check out my latest newsletter: https://t.co/JEOUtQ6aXe

[Gary Berkowitz @garyberk]

How's your stream doing: Part Three. https://t.co/AGb1Vwzwg8

[Gary Berkowitz @garyberk]

Is your stream costing you listeners. https://t.co/FTbcUO4CBC

[Gary Berkowitz @garyberk]

Why do some AC's always win? Check out my newsletter at https://t.co/pfRuZoQn4B.

[Gary Berkowitz @garyberk]

Why do some AC stations always win? Check it out and subscribe today. Links in comments.

[Gary Berkowitz @garyberk]

Special message for my radio community.

[Gary Berkowitz @garyberk]

"Be brilliant with the basics" Check out my AC Programming Today newsletter here. https://t.co/Tp9FEQyzcP

[Gary Berkowitz @garyberk]

Glad to be on the launch team of Salt Lake's new Coast 103. 103.1 The Wave Signs Off as Coast 103 Debuts in Salt Lake City - Radio Ink

[Gary Berkowitz @garyberk]

A Consultants Letter to the North Pole. https://t.co/wRgp82T8EU

[Gary Berkowitz @garyberk]

If you're a PD, you know the feeling. You go all-Christmas and within 24 hours you feel it. Everyone is listening. Sure, you get complaints, but most people are happy and in the spirit. The station feels alive, and listeners feel good. Read more here: https://t.co/a29sA0Fit5

[Gary Berkowitz @garyberk]

Don’t make these mistakes with your Christmas music strategy.