Gary Moskoff

I have a passion for research, strategy, digital storytelling, seeking the truth, tech, & lifestyle marketing. Check out the Consumer Emotional Index (CEI).

[Gary Moskoff @garymoskoff]

Since COVID began, news has become more important. Between global crises & climate change, there's plenty to keep up with. According to the Consumer Emotional Index (CEI), 71% of news junkies & 65% of outdoor adventurers believe they're watching more news. #consumers #sentiment

[Gary Moskoff @garymoskoff]

Are you concerned that the companies & brands you love address climate change? 68% of video gamers hope the brands they love support initiatives addressing climate change. While 59% of shopaholics, 52% of homemakers, and 49% of news junkies agree. #branding #climate #gamers

[Gary Moskoff @garymoskoff]

Almost 3 years into the pandemic, 42% of News Junkies, one of the 38 lifestyles we study, felt as though they were engaging in basic activities such as eating and sleeping, but not much else. Recently, that has risen to 57%. #isolation #SGLabs #data #research

[Gary Moskoff @garymoskoff]

@AskTSA @AskTSA thank you so much for responding. We filled out the form, but waiting is agony! Can anyone help us reunite them?

[Gary Moskoff @garymoskoff]

@TSA & @BostonLogan LOST LOVE, please help! Our daughter lost her most valuable item, her stuffed leopard. We know there are more valuable things to seek but any help will be life changing! #lostlove #help

[Gary Moskoff @garymoskoff]

Do you review the products you buy online?
Was it A-Ok, just OK, or 100% not OK?
54% of community members say consumer reviews factor in to which #brands they trust. #SGLabs #data

[Gary Moskoff @garymoskoff]

What’s changed for you recently? Consumer behavior has drastically changed thanks to the pandemic. 50% of #consumers are social distancing. 44% are being #mindful and continue to shop online for their healthy snacks and yoga mats. #socialdistancing #research #consumers #data

[Gary Moskoff @garymoskoff]

Pandemic rules and etiquette keep changing for #consumers. Are you likely to shop at the mall for your best friend’s wedding gift? Wear a mask at the ceremony? Hug the mother of the bride if she isn’t vaxxed? #research #covid #data

[Gary Moskoff @garymoskoff]

Two years into the pandemic, 70% of #gamers and 65% of #technologist still believe they are only engaging in basic activities such as eating and sleeping, but not much else. #isolation #SGLabs #data #research

[Gary Moskoff @garymoskoff]

Social justice initiatives are changing the world, including #marketing. 33% of consumers believe the social justice movement will change how companies market to their community. #socialissues #socialimpact #research

[Gary Moskoff @garymoskoff]

So excited for another interview on the @dailyadbrief . Thank you Howard for helping us share a bit about Sleeping Giant Labs, our story, and the Consumer Emotional Index (CEI)!
https://t.co/gBKR1npaC5

[Gary Moskoff @garymoskoff]

Understand the consumers who love your #brand, don't settle for data based on following around your customers on the internet, NOW IS THE TIME. Begin a real conversation! Dive deeper, get to know them. #marketing #branding https://t.co/XKGwEWmjM6

[Gary Moskoff @garymoskoff]

I had a wonderful time being interviewed by @1Marytherese on the @dailyadbrief. Thank you so much for helping us share our story and a bit about the Consumer Emotional Index (CEI). https://t.co/nHGsTVnvWm

[Gary Moskoff @garymoskoff]

Understand the latest insights and thoughts about why shoppers are not feeling the love. Our own CEI research tells us that 58% of people are feeling “on guard” & 51% are having trouble falling asleep and/or staying asleep.
https://t.co/BwB6jKvSdc

[Gary Moskoff @garymoskoff]

68% of consumers over the past 18 months have identified with one or more incidence of Acute Stress Disorder. This is just one of the many insights we uncovered with Gary @ProsperInsights when we sat down for our latest @Forbes interview about the CEI: https://t.co/K6PsEw9odS

[Gary Moskoff @garymoskoff]

74% of consumers, according to the CEI felt as though they were engaging in basic activities such as eating and sleeping, but not much else in Q4, 2020. Although that number has dropped to 52% recently, 63% of Technologists still feel this way today.

[Gary Moskoff @garymoskoff]

Do you know what your business community cares about? The Consumer Emotional Index (CEI) measures how different target markets/lifestyles feel about Global Sustainability projects around the globe and which ones are most important to them. https://t.co/PN2OqinZrK

[Gary Moskoff @garymoskoff]

The most recent CEI found that in Q4, 2020 we saw 74% of consumers believing that they were watching and/or reading the news more than they did pre-pandemic, that number has fallen to 61%. Did we all watch enough news to last a lifetime during 2020? https://t.co/PN2OqinZrK

[Gary Moskoff @garymoskoff]

We couldn't be more excited to share the Q1 2021 CEI. As lock downs occurred, we uncovered that 69% of us felt as though we were eating & sleeping, but not much else. It rose to 74% in Q4 2020. We’re seeing that drop to 54% in Q1 2021, and we are elated! https://t.co/PN2OqinZrK

[Gary Moskoff @garymoskoff]

The Consumer Emotional Index (CEI) Q1 2021 data has come in, and the team is hard at work analyzing the results and finding insights. This quarter, we moved the CEI onto our subconscious/conscious research platform, SGLabs. Learn more: https://t.co/IbNEpILayw. #research #brand