Massive SEO News: Google is launching the most requested report in Google Search Console ever. A new AI performance report!
Here's what we know so far:
• It will include dedicated reports for both Search and Discover
• The data will be reflected within Search for AI Overviews and AI Mode, alongside AI features in Discover
• The report will only be focused on impressions within generative AI features, not clicks
• The rollout will start with a subset of websites, allowing thorough testing (so keep an eye out!)
There are some major limitations to this initial testing phase, where the actual queries that users are searching won't show in the report, with only impressions for pages, countries, devices, and dates.
Though the dataset will be limited, this is certainly a step in the right direction!
I will be covering this rollout within my newsletter, so make sure to subscribe if you aren't already: https://t.co/J6GbI1tB27
In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization:
1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.
2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts.
3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.
4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things.
5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero.
6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products.
7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating.
8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time.
9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap).
10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.
Отже. Я зібрав величезний тред щодо всіх можливих відсилок та великодок в фільмі Deadpool & Wolverine
Обіцяю максимально цікаві великодки.
- Чого плаче Тор
- Ви прогавили Таноса в фільмі
- і багато чого ще цікавого.
Поїхали.
Діслеймер: Тільки для тих хто дивився.(спойлери)