Chelsea Football Club is delighted to announce the appointment of Xabi Alonso as Manager of the Men’s Team.
The Spaniard will begin his role on July 1, 2026, having agreed a four-year contract at Stamford Bridge.
Welcome to Chelsea, Xabi!
An owner getting pure elite in, letting him work and then showcasing him as the best in the world for all to see. A proper owner, a proper manager and a proper team.
Put that in your pipe and smoke it @ebehdad@todd_boehly@paulwinstanley9@Loz_Stew@clearlake@Dannythefink #BlueCoOut
How have our standards dropped so low, man? Our hopeless owners are gargling gutter water and calling it champagne. Sell and get the fuck out of our club. #BlueCoOut
CHELSEA REWIND: On this day in 2007, Chelsea drew at the Emirates which ended our title hopes. At the final whistle Mourinho went straight over to the Chelsea supporters & asked them to ‘chin up’ and to be proud of the players. The Jose we all loved, a team that never gave up. 👏
🚨Statement on the sacking of Liam Rosenior🚨
We acknowledge this afternoon’s breaking news regarding the sacking of Liam Rosenior.
While the timing may come as a surprise, the outcome itself was inevitable. Liam was not equipped to lead a club of Chelsea’s stature, and his appointment in the first place was a clear reflection of an ownership group that continues to treat Chelsea as a sporting experiment rather than the elite institution it has been for decades.
From the outset, it was clear to fans, media, pundits, and even players that Liam was placed into a role at the wrong stage of his development. At a time when the squad was crying out for an experienced, authoritative leader, the club instead appointed someone still learning his trade, simply because he fit their internal model.
This is the consequence of an arrogant and misguided structure.
We want to thank Liam Rosenior for stepping into an impossible situation. He took on a role under an ownership that has created an unstable and damaging environment, one that had already driven out his predecessor under extraordinary circumstances. His intentions were never in question.
However, intentions are not enough at a club like Chelsea.
As a fanbase, we demand a manager that reflects the stature, ambition, and expectations of Chelsea Football Club. We reject the idea that the role of a head coach can be reduced to data points. Leadership, experience, and the ability to command respect remain fundamental to success at the highest level.
Today’s decision is yet another damming indictment of an ownership and sporting structure that is not fit for purpose. It reinforces what many already know, that those currently in charge are not the right custodians of this football club.
The club has spoken of “self reflection” in its statement. We believe that process must start at the very top. Perhaps the club has come to the conclusion there is a statistical relationship between a manager and results.
Behdad Eghbali must be held accountable for the environment that has been created. Paul Winstanley, Laurence Stewart, and Joe Shields must also take responsibility for a series of appointments and decisions that have consistently fallen well short of the standards we demand.
Any new appointment must go beyond data and fitting a rigid model. It must be about restoring a connection between the squad and the fans. That same principle must apply across the coaching staff and those in decision making positions at the club. Without that connection, there can be no identity, and without identity, there can be no success.
We will continue to hold the club to account and will be announcing further action this season directed at those responsible for the continued decline of Chelsea Football Club.
BluecoOut.
When Chelsea fans protested against the European Super League outside the Bridge on April 20, 2021, at least club legend and performance advisor Petr Cech had the minerals and conscience to step into the throng to talk/plead with them. Different cause to now. And also to who now at Chelsea will communicate with protesting fans? Who do fans actually respect in the building? Disconnect between fans and owners is deeply damaging - and growing.
Supporters are understandably angered by BlueCo’s naive stewardship of their club, the lack of experience in the dressing-room, dug-out, recruitment department and boardroom. They rail against wretched results seeing them fall from the Champions League spots. They are concerned about the prospect of ticket price rises and, they fear, the focus on tourist and corporate fan over so-called legacy fans, the ones who were there in the bad times. Home and away. They fear the heart and soul being ripped out of their club - their club - and replaced by a US-made cash register.
BlueCo has to respond. No more spin. Be real, be genuine, be more open to fans before the marches escalate into people voting with their feet, leading to rows upon rows of empty seats. It’s not too late. Communicate properly, directly. Boehly and Eghbali are intelligent individuals, successful in business but they are new to the tricky currents of English football. They have to listen, they have to learn otherwise they’re going to lose all remaining credibility and lose a limo full of cash. #CFC
🚨 CHELSEA’S ACCOUNTS ARE OUT… AND THE REAL STORY IS WORSE THAN YOU THINK 🚨
Most of what’s being reported is missing the point.
We’ve broken it down properly 👇
📉 Record losses at club and HoldCo level
💸 £58m being burned every month
🏦 A looming debt wall with no clear plan
❌ A model that simply isn’t working
It’s all in the accounts which we’ve verified by a chartered accountant specialising in private equity.
And it impacts both Chelsea and Strasbourg.
Chelsea 🤝 Strasbourg
If you care about the future of this club, you need to read this.
👇 FULL BREAKDOWN
https://t.co/ZcGy09w6oe
Together We March
🗓️ April 18th
📍 Wolfpack Inn
⏰ March starts 18:45
#BluecoOut
4 years of failure is enough. If we want these clowns gone, we stop fighting the project, and start hitting the valuation, and their image. In my opinion.
1. The Empty Seats Visual
The 20 minute walkout or arrive late isn't about ticket money they already have it. It's about how it looks on TV to the rest of the world. When sponsors see empty blue seats at Stamford Bridge, and keep hearing F*** off Eghbali on TV, the Premium Brand takes a hit.
2. Target The Real Bosses/investors.
Clearlake manages money for pension funds and wealthy investors. Tag all the investors. Make Chelsea such a PR nightmare that it's toxic for Clearlake's other business dealings
3. Commercial Blackout
No kits, no megastore visits. If Matchday Income and Commercial Revenue tank, their 10 year Fugazi model collapses.
4. The Strasbourg Alliance
Unity with Strasbourg ultras is key. A multi club protest proves this isn't about entitled fans, it's about a broken ownership model that is killing football culture.
5. Online pressure 24/7 non stop BlueCoOUT across the globe. 🖕
🚨This is important.
Saturday needs to be big. We need match going fans walking alongside us and the Strasbourg supporters. Everything is in place to send a clear, defiant message.
We will not tolerate the continued destruction of our club.
🗓️ April 18th
📍 Wolfpack Inn
⏰ March starts 18:45
@NotAProjectCFC and Strasbourg fans will be at the WolfePack from 15:00. Please drop in.
It’s absolutely critical that the message stays clear. Blueco Out.
That means banners and chants focused on Blueco and Clearlake only.
If you’re turning up to sing about rivals, former owners, managers or players, past or present, this isn’t for you. Head straight to the ground and do your own thing.
This has to be united and on message.
Please share this with anyone you know attending on the day.
Put everything aside. If you love Chelsea, on April 18 we protest—no excuses. Show up in numbers and bring everything to expose these fraud owners and damage their image. This club is already dead—it’s just a matter of when it’s buried.
#BlueCoOut