Gaurav Phogat

Hospital growth, digital & AI strategy. Writing on patient acquisition, healthcare CRM, AI search and hospital launches. Ex-CMO. Views my own.

[Gaurav Phogat @gauravphogat]

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[Gaurav Phogat @gauravphogat]

World Diabetes Day is this Saturday, 14 November.

Its blue circle came from a campaign built to win a UN resolution. It won, unanimously, six months in.

What it never did: tell anyone what to do next. A lesson for every hospital lighting up blue this week 🧵

[Gaurav Phogat @gauravphogat]

The full breakdown, with budgets and compliance notes for each idea:
https://t.co/Gs2139Febr

[Gaurav Phogat @gauravphogat]

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[Gaurav Phogat @gauravphogat]

I checked 99 Indian hospital websites for what AI assistants read.

32 publish an llms.txt file, a young, informal proposal no major AI company has said it uses for ranking.

Only 22 mark up their doctors with Physician schema.

The priorities look upside down. 🧵

[Gaurav Phogat @gauravphogat]

Full study, method, charts and the free CSV dataset (CC BY 4.0):
https://t.co/tKxBhpBMax #SEO

[Gaurav Phogat @gauravphogat]

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[Gaurav Phogat @gauravphogat]

I reviewed the Google ads of 47 Indian healthcare advertisers.

34 of the 45 I could read called themselves best, No.1, top or leading.

Only 6 carried none of the five risk flags I tracked against the NMC's October 2026 advertising guidelines. 🧵

[Gaurav Phogat @gauravphogat]

Full study, method, charts and the free CSV dataset (CC BY 4.0):
https://t.co/kpcjbrwz7P