Gavin Bree

Geeks out on biz dev, scaling, proptech, ai

[Gavin Bree @gavinbree]

@Complex Backlash from who?

[Gavin Bree @gavinbree]

Money is a tool not the goal.

The goal is freedom.

Money is the tool that can take you there.

What is freedom for you?

[Gavin Bree @gavinbree]

@jspujji DECK would love to check it out. Thanks for the share.

[Gavin Bree @gavinbree]

In this AI era, the real advantage isn’t the tech, it’s how fast you can learn.
Tools will change.
Models will evolve.
What worked six months ago might be obsolete tomorrow.
The people who win over the next 24 months?
They won’t be the smartest.
They’ll be the ones who learn fastest:
How to Adopt new systems.
How to work with AI, not against it.
How to constantly adapt without stalling out.
Speed of learning = Speed of execution
That’s the competitive edge now.

Stay sharp. Stay agile. Stay learning.

[Gavin Bree @gavinbree]

Most of your business problems aren’t operational—they’re revenue problems.

Hiring? Scaling? Fixing broken systems?
They all get easier when you sell more.

Revenue gives you leverage.
It buys time, talent, and options.

So before you obsess over perfecting the backend,
master the front-end.
Learn to sell.

Sales solves almost everything.

[Gavin Bree @gavinbree]

You’re not unmotivated. You’re just addicted to fake dopamine.

Every scroll, every game, every binge—it’s easy, cheap dopamine on demand.
And it’s killing your potential.

You’ll never reach your goals if you’re constantly escaping the work with distraction.

Want to change your life?
Start chasing real dopamine:

Sun. Ice. Sauna.

Walks. Weights. Hard work.

Breathwork. Meditation. Creation.

Serve. Build. Move. Connect.

Sprint toward your future self.
Do the work.
You don’t need more stimulation—you need more clarity.

The algorithm isn’t the enemy.
Your habits are.

[Gavin Bree @gavinbree]

I used to tell every agent I coached:
You need to do the things you don’t want to do, when you don’t want to do them, at the highest level.

Not once.
Not when it’s convenient.
Over and over and over again—without getting bored, without chasing shiny distractions.

That’s the difference between amateurs and professionals.
That’s how you build something that lasts.

But if you’ve never operated like this before, here’s how to build that muscle—brick by brick:

1. Shrink the Task
Overwhelm kills momentum. Start small. 10 minutes. One call. One conversation.

2. Move Your Body
Motion beats emotion. Take a walk, do pushups, shake the stuck energy loose.

3. Create Friction for Distraction
Turn off notifications. Close the 13 tabs. Make it easier to do the right thing.

4. Commit Publicly
Accountability builds pressure. Use it. Tell someone what you’re going to do—and then do it.

5. Track Your Reps
Discipline is built like muscle. Keep score. Stack wins. Watch your identity shift.

6. Don’t Negotiate With Yourself
Feelings don’t matter. Your standard does. Do what needs to be done.

And if you’re stuck or overwhelmed right now?
Forget the full to-do list.
Pick one thing that matters—and do it.

Action kills all fear.

You want to grow?
Start by doing what needs to be done, especially when you don’t want to.
At the highest level.
Every time.

And if this post hit you, know this:
It’s written just as much for me.

I need this reminder too.
Because this path is hard.

The world sees the wins.
The headlines. The highlight reel. The “successful entrepreneur.”

What they don’t see is:
The late nights. The anxiety. The doubt.
The feeling that it’s still not enough.
The tears behind closed doors.
The days where you question everything—wondering why others are passing you by while you’re still stuck.
And how the problems don’t pause just because your life falls apart.

This is the part they don’t show you.
The part no one claps for.
The real battle behind the dream.

But above—that process, that system, that mindset—is how you win.
Not once.
But for a lifetime.

Stay in the arena.
This is how we build.

[Gavin Bree @gavinbree]

Small teams. Massive revenue.
There’s a new class of startups scaling faster than ever.
Why?
They cracked product-led growth.
- No bloated org charts.
- No massive sales teams.
- Just a product that does the selling.
I’m in the trenches right now—
Taking a multi-million dollar SaaS from sales-led to product-led.
Here’s what it actually takes (and why it’s so damn hard):

1. The Product Has to Sell Itself:
- Immediate value.
- Zero confusion.
The user needs a win in minutes, not weeks.
Clear upgrade paths tied to behavior, not a sales pitch.

2. Onboarding Becomes Your Sales Process:
- Walkthroughs don’t work.
- Wins do.
The only thing that matters is activation.
Kill the fluff. Show them how to win, fast.

3. Build Expansion Into the Workflow:
- Smart nudges.
- Contextual upsells.
Users should want more because they’re getting results.
It’s not “pay us more,” it’s “here’s the next level.”

4. Cross-Functional Obsession:
- Product, marketing, support, sales - one goal: usage.
- Adoption isn’t a metric—it’s the mission.
If a feature isn’t used, it doesn’t exist.

This shift is brutal.

You’re rebuilding the entire engine while driving 100 mph.

You’ll break things. Realize your onboarding sucks. See gaps you didn’t know existed.

You’ll want to default back to sales. Don’t.

Because once it’s working:
The product becomes the top salesperson.

It works 24/7. It doesn’t need commissions. And it scales without you.

Most won’t make the jump.
Too messy. Too hard. Too real.

But the ones who do?
They dominate!

[Gavin Bree @gavinbree]

Most business problems are really sales problems...
More revenue gives you more time, more options, and better people.
Fix your sales = fix your business

[Gavin Bree @gavinbree]

Fun to watch David Friedberg squirm uncomfortably and change the subject as quickly as he can when start talking about chemicals and food. 1 hour and 30 minutes in.
Huh? I wonder why.
https://t.co/cP7A156rap

[Gavin Bree @gavinbree]

“The best businesses are built through patterns of decisions, not one-time home runs.”
— The Outsiders by William Thorndike

That quote captures something we’ve come to understand deeply.

Great businesses aren’t built off one lucky break, one brilliant hire, or one big launch. They’re built through consistent, thoughtful decisions—day after day, year after year.

Right now, we’re at a pivotal stage in our business.
We’ve made decisions that moved us forward—and a few we’ve had to learn from the hard way. But every choice has been part of the pattern that got us here.

Now, we’re preparing for hyper growth. And that means taking a hard look at everything:

Our systems

Our strategy

Our people

Our processes

We need to make sure every part of the organization is aligned, optimized, and ready to scale. Because what got us here won’t get us there.

Growth doesn’t come from swinging for the fences—it comes from stacking smart, strategic decisions.

We’re not chasing a home run. We’re building a business that lasts.

[Gavin Bree @gavinbree]

AI Is Coming—Whether You Like It or Not

Stripe just released an article showing that this new wave of AI businesses is scaling faster than ever before.

Why? Because AI isn’t magic—it’s software automation at scale.

These companies aren’t inventing AI models from scratch. They’re AI wrappers—leveraging core models to create niche products that solve specific problems. This is the next unlock.

If you’re not integrating AI into your business, you’re already falling behind.

We’re using AI to give each of our employees a digital assistant, boosting their output by 5-10x. That means:
- Higher efficiency per employee
- Less hiring, less training, more productivity
- Better results for our customers

AI isn’t replacing people. But it will replace the people who don’t adopt it.

How are you implementing AI into your business or workflow? Let’s talk.

[Gavin Bree @gavinbree]

Scaling Your Business Means Scaling Your People
Growing a business is like a growing person. You go through phases—startup (baby), early growth (toddler), expansion (kid), maturity (teenager), and scaling (adult).

Each stage demands different skills, mindsets, and, most importantly, different people.

One of the hardest truths about scaling is that the people who got you to one level may not be the ones to take you to the next.

Some team members will adapt, grow, and level up. Others won’t. If you want to scale, you need to face this reality.

Your job as an entrepreneur isn���t to solve every problem—it’s to build the team that will build the business. If you’re the smartest person in the room and every issue lands on your plate, you’re stuck.

As you scale, bring in people who already know how to operate at the next level. But here’s the challenge:

1. Those high performers might not mesh with your old team.

2. The culture will evolve, and not everyone will fit the new version.

3. Some will resist change, slowing progress and clinging to outdated ways.

This is why hiring slow and firing fast matters. Letting the wrong people linger drags your business down.

How to Build a Team That Scales Your Business
1. Set the Culture: Culture drives everything. The right people will thrive; the wrong ones will poison it. As culture evolves, cut fast those who don’t fit.

2. Hire for the Next Level: Don’t just solve today’s problems—hire people who already excel at the next stage of your business.

3. Don’t Avoid Tough Decisions: Most leaders dodge confrontation, but keeping the wrong people costs more long-term. Bad energy spreads, slowing momentum.

4. Get Good at Recruiting and Hiring: Scaling hinges on building the right team. Create a pipeline of A-players aligned with your vision.

Business is a game of people. Master attracting, hiring, and developing the right team, and you’ll grow faster. If you’re stuck, look at your team—that’s likely your bottleneck.

What’s holding your team back from scaling?
Let me know!

[Gavin Bree @gavinbree]

Sales is the #1 Skill That Will Change Your Business.

If you want to take your business to the next level, learn to sell.

Because here’s the truth:
✅ You can sell your way out of most problems in business. More revenue fixes cash flow, fuels growth, and gives you options.
✅ Sales isn’t sleazy—it’s solving problems. Great salespeople don’t pressure; they guide. They help people make decisions that improve their lives or businesses.
✅ Sales is about behavior change. If you believe in what you’re offering, your job is to help people overcome hesitation and take action.

If there’s one thing to improve first in your business, it’s sales.

More sales = More momentum = More growth.

Mastering this skill isn’t optional���it’s the difference between struggling and scaling. 🚀

What’s your biggest struggle with sales? ⬇️

[Gavin Bree @gavinbree]

@FoxNews @elonmusk How dumb do you have to be, to think auditing the government is a bad idea.

[Gavin Bree @gavinbree]

No One Builds a Multi-Million Dollar Business Alone—Leverage is Key.

If you want to scale, you need leverage. And that comes from two things: People and Technology.

Jim Collins said it best:
👉 Get the right people on the bus, and they’ll help drive your business where you want to go.

The biggest mistake? Hiring just to fill a seat. Hire slow, fire fast. The right people elevate your business, the wrong ones drain it.

Leverage: AI vs. People

What AI Can Offload in Your Business:
Data analysis & reporting (Insights without hours of number-crunching

Automated marketing (Email, social media, chatbots, lead nurturing)

AI sales assistants (Follow-ups, lead scoring, CRM updates)

Customer support (Chatbots, helpdesk automation, FAQ responses)

Content creation (Blog drafts, social media posts, ad copy)

Appointment scheduling & admin tasks (Calendars, reminders, meeting notes)

👥 What People Should Still Do:
🔹 Sales & Relationship Building – People buy from people, not robots. High-touch deals require human trust.
🔹 Creative & Strategic Thinking – AI can generate ideas, but humans bring vision and execution.
🔹 Leadership & Culture Building – AI can’t replace strong leadership and company values.
🔹 Critical Decision Making – Big business moves require intuition, experience, and emotional intelligence.
🔹 Problem Solving & Innovation – AI executes, but real breakthroughs come from people.

AI is Powerful—But Marketers Ruin Everything

AI is giving businesses insane leverage right now. But let’s be real—marketers ruin everything.

They ruined email.

They ruined text messaging.

And they’ll likely ruin AI chatbots, sales bots, and AI-powered cold calls.

I believe as AI sales bots start making phone calls, running demos, and replacing human interactions, people will tune them out. Just like they ignore spam emails and robocalls today.

At the end of the day, people want to do business with people they know, like, and trust—not a bot farm.

AI is a tool, not a replacement for relationships. The businesses that win in the next 12-24 months will leverage AI for efficiency but double down on human connection.

I could be wrong—but I don’t think AI will replace trust anytime soon.

What do you think? Will AI sales bots take over, or will people push back? ⬇️

[Gavin Bree @gavinbree]

@Were_All_Dudes @elonmusk New flash the government does not care about your individual right. This is another corrupt alphabet agency used to control who gets to play and who doesn't. Ben the knee.
DELETE
If someone breaks the rules or laws we have enough enforcement agencies already.

[Gavin Bree @gavinbree]

Data Can Save Your Business. Here’s How.

Most businesses don’t fail because of a lack of effort. They fail because they’re fighting the wrong battles.

If you don’t have data driving your decisions, you might be:
❌ Spending time and money on the wrong problems
❌ Stuck at a growth ceiling without knowing why
❌ Missing hidden opportunities sitting in plain sight

When you track the right metrics, you unlock growth. You see patterns, spot gaps, and make decisions based on reality—not gut feelings.

What to Track in Your Business:

📈 Marketing:

Cost Per Lead (CPL) – How much are you paying for each lead?

Lead-to-Appointment Rate – How many leads are actually booking calls or demos?

Customer Acquisition Cost (CAC) – Are you profitable in acquiring customers?

Return on Ad Spend (ROAS) – Are your ads making money or just burning cash?

📊 Sales Pipeline:

Lead Response Time – The faster you respond, the higher the close rate.

Appointment Show Rate – How many booked calls actually happen?

Demo-to-Close Rate – Are your sales calls converting?

Pipeline Velocity – How fast are leads moving through your sales funnel?

🚀 Onboarding & Implementation:

Speed to First Win – How fast does a new customer get value from your product?

Customer Activation Rate – Are new users actually engaging with your software/service?

Churn Rate in First 90 Days – Are you losing new customers before they see value?

💰 Financial Metrics:

Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR) – Is your revenue growing?

Gross Margin – Are you actually making money after costs?

LTV:CAC Ratio – Is a customer worth more than it costs to acquire them?

Cash Burn Rate – Are you scaling sustainably or burning too much cash?

If you’re stuck, this is your answer.
Building a system—or using dashboard software—to track these metrics can be the difference between scaling up or staying stagnant.

You can’t improve what you don’t measure. Invest in understanding your numbers, find out what the numbers mean and how to make the tweaks to move towards the results you want and you’ll unlock the next level of growth.

[Gavin Bree @gavinbree]

@ElonMuskAOC Flat tax all the way.
Something that feels like too much. Something like 3%