Netflix has 260 million subscribers. Netflix is betting that 250 million of them never open the settings menu.
One guy did. He worked Netflix customer support for 3 years. Handled 15,000 complaints. He told me something that should change the way you watch tonight:
"Every single complaint I got for 3 years was caused by the same 10 settings. Not bugs. Not content. Settings."
"'Why is my picture blurry?' Because Netflix set your streaming quality to Auto which doesn't mean best quality. It means lowest quality Netflix can get away with before you notice."
"'Why are my recommendations terrible?' Because 3 people are watching on your profile and the algorithm thinks you're one person who loves true crime, kids cartoons, and Korean dramas at the same time."
"'Why does every movie look like a soap opera?' Because a motion smoothing setting you've never seen is turned on making a $200 million film look like it was shot on a phone."
"'Why do I scroll for 45 minutes and give up?' Because autoplay previews are feeding the algorithm false data every single time you pause on a thumbnail. Netflix thinks you're interested. You were just reading the description. Now your homepage is full of content you'd never watch because you accidentally trained the algorithm to recommend it."
"'Why can't I find anything good?' Because your content maturity rating is set to a default that hides 40% of the library. Shows and movies that exist on your account right now that you're paying for right now are invisible to you because of one setting you've never checked."
"I spent 3 years answering the same 10 complaints. Every single time the fix was the same: 'Let me walk you through your settings.' Every single time the customer said the same thing: 'Why didn't Netflix tell me this?'"
"Because Netflix makes more money when you scroll. Not when you find something."
Here are 10 Netflix settings that are ruining your experience right now and exactly how to fix each one in under 5 minutes:
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A guy worked at Amazon for 5 years 2 years in the Prime membership growth team and 3 years in operations.
He left in 2024. He's still a Prime member.
He told me: "There are 157 million Prime members in the U.S. At least 130 million of them use Prime for one thing: free shipping. That's a $139/year membership being used as a $7.95 delivery fee waiver. The average Prime member has access to $2,400+ in annual benefits and uses about $300 worth. The rest the pharmacy, the photo storage, the gaming library, the grocery discounts, the free food delivery, the fuel savings, the free streaming music, the free books, the free movies in theaters sits dormant in their account, fully paid for, never activated."
"Amazon doesn't advertise most of these benefits. They're not on the homepage. They're not in the shipping confirmation email. They're buried in a benefits page most members have never visited. And that's by design because every benefit you don't activate is a benefit Amazon doesn't have to fulfill. Your subscription funds the infrastructure. Your inaction keeps the margins high."
"I spent 2 years studying why members churn. The #1 reason people cancel Prime isn't the price. It's 'I'm not getting enough value.' They were getting the value. They just didn't know it was there." DM
Here are the 10 Amazon Prime benefits most members have never activated and the math that proves the membership pays for itself 5x over:
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DELETING YOUR BROWSING HISTORY DOESN'T DELETE YOUR BROWSING HISTORY. GOOGLE KEEPS ITS OWN COPY, TIED TO YOUR ACCOUNT, ON A PAGE MOST PEOPLE HAVE NEVER OPENED. HERE'S HOW TO WIPE ALL OF IT:
A guy bought a $1,500 Samsung TV 3 years ago.
He watched Netflix. He watched YouTube. He thought the picture looked fine. He assumed that's just what a TV looks like.
His friend, a home theater installer who calibrates TVs for a living, walked into his apartment and looked at the screen for 5 seconds.
"You're watching everything in demo mode. The motion smoothing is on. The eco dimmer is cutting your brightness by 40%. Your TV is taking a screenshot of your screen every 30 seconds and selling your viewing data to advertisers. And you're watching a $1,500 panel in the same picture mode Best Buy uses under fluorescent lights to make TVs pop on a showroom wall."
He changed 9 settings in 12 minutes.
The picture looked like a different television. The soap opera effect disappeared. The colors became natural. The TV stopped spying on him.
Here's every setting he changed 🧵