Gayatri Bhalla

Proud to lead Digital for @GMMB; formerly Chief Evangelist for TV at @LiveRamp; big data geek; past gigs w/@SenMarkey @SECGov

[DiMassimo Goldstein (DiGo) @DiGoBrands]

"I think we need more vulnerable leaders in business. If we had more vulnerable leaders is business, we would have gotten much further than we have so far." - @GwynethPaltrow on business leadership at @goop #SXSW #SXSW2019 #inspiringaction #business #goop #CNN #CEO #Leadership

[Gayatri Bhalla @gbhalla]

Great advice: You need to have ppl in your life who can help you “hold the big picture” says @goop ceo #SXSW2019

[Gayatri Bhalla @gbhalla]

The most important professional decision you will make is who you marry. Did @sherylsandberg say this? Via @PoppyHarlowCNN #SXSW2019

[Andre Zimmermann @andrezimmermann]

“We need more vulnerable leaders”, says Gwyneth Paltrow at #sxsw2019. 👏👏👏

[Gayatri Bhalla @gbhalla]

Love this: children are on their mother’s WiFi says @goop ceo #SXSW2019

[Gayatri Bhalla @gbhalla]

My favorite moderator at @sxsw19 so far has been @PoppyHarlowCNN She pushes and controls the convo and has done her homework. A great model for me.

[Gayatri Bhalla @gbhalla]

@goop is a content, media, eponymous brand and multi/co-branded business #SXSW2019

[Gayatri Bhalla @gbhalla]

The size of the body blow is the size of the opportunity. I can monetize eyeballs on controversies says @goop ceo #SXSW2019

[Gayatri Bhalla @gbhalla]

@goop says we are a content company. Given that content is king, methinks that content-driven commerce is queen #SXSW2019

[Gayatri Bhalla @gbhalla]

@goop would ask @JeffBezos how do you have license to go into every business stream? #SXSW2019

[Gayatri Bhalla @gbhalla]

Contextual commerce is the backbone of @goop #SXSW2019

[Gayatri Bhalla @gbhalla]

Buying a customer and praying they stay around is not sustainable. So we think abt CAC and LTV says @goop #SXSW2019

[Gayatri Bhalla @gbhalla]

If 80% of your growth comes from @Facebook, that is not sustainable. So we had to find another path via @goop #SXSW2019

[Gayatri Bhalla @gbhalla]

I never use @facebook says @goop #SXSW2019

[Gayatri Bhalla @gbhalla]

My strategy: create business lines from the content. Like @Disney says @goop CEO #SXSW2019

[Gayatri Bhalla @gbhalla]

Don’t do anything that doesn’t move the needle advises @BobIgerCEO #SXSW2019

[Gayatri Bhalla @gbhalla]

#goop mentors include Mark Laurie of @Jet Brian Chesky and @sweetgreen founders #SXSW2019

[Gayatri Bhalla @gbhalla]

Synchronized time off is important to culture via @goop #SXSW2019

[Gayatri Bhalla @gbhalla]

Top down culture doesn’t work. Every employee needs to own the culture says @goop #SXSW2019

[Liza Donnelly @lizadonnelly]

Presidential town hall, @CNN @jaketapper @JohnDelaney #SXSW2019