Guy Brunsdon

Husband. Father to three fabulous girls. Back home in Australia after 19 years in California Bay Area, Seattle, and Cambridge (UK). Occasional geek.

[Guy Brunsdon @gbrunsdon]

Check out my latest article: Are you Kidding Yourself About Product Discovery? https://t.co/UVKnJeD2A8 via @LinkedIn

[Guy Brunsdon @gbrunsdon]

Check out my latest article: Using the Buyer’s Journey Model for Internal Alignment https://t.co/FkaSSR2Tfn via @LinkedIn

[Guy Brunsdon @gbrunsdon]

As a product guy, I'm used to seeing many people get wrapped around the product axle. This is a good reminder that people don't care about your product/service (they really don't!); they care about what it accomplishes. In the same vein, Clay Christensen…https://t.co/SHomNnEw6N

[Guy Brunsdon @gbrunsdon]

Are You Solving the Right Problem?

Around 50 years ago, in "Men, Ideas, & Politics," Peter Drucker said, "The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong questions."

His statemen…https://t.co/l0THeVJq0G

[Guy Brunsdon @gbrunsdon]

Thank you Andrew and Anthony, for inviting me to the DevReady Podcast. I thoroughly enjoyed the conversation. A pity we ran out of time ... so much more to cover! https://t.co/rNLlEvsKPx

[Guy Brunsdon @gbrunsdon]

Use a Systems Thinking approach to product management and digital transformation.

While reading the excellent "Systems Approach" newsletter a few days back, I was reminded of the enduring value of “systems thinking”.

When studying Computer Science what…https://t.co/ujK4ecdTe7

[Guy Brunsdon @gbrunsdon]

https://t.co/RIW5OSz2ur

[Guy Brunsdon @gbrunsdon]

Interesting article from McKinsey. What disturbed me but didn't surprise me was the data. Of the 5626 product managers surveyed, only ~20% say, "Product management is prominent and best practices are adopted consistently". The stat…https://t.co/Iv4qdHw6xC https://t.co/pGTjyAQDqs

[Guy Brunsdon @gbrunsdon]

This post from Claire resonated for two reasons. Firstly, it's a useful lens on the current people challenges faced by companies wishing to transform, and secondly, it's an interesting retrospective to view people, places, and roles from my career.

Clai…https://t.co/0wUtYKE4bP

[Guy Brunsdon @gbrunsdon]

Excellent summary and a post worth reading. I've lost count of the times I've heard goals, aspirations, and revenue targets dressed up and communicated erroneously as strategies.

In addition to the book mentioned by the author, I highly recommend "Good…https://t.co/0I9qRFpeBW

[Guy Brunsdon @gbrunsdon]

Digital Transformation needs Quality Product Management.

Most companies in the world, with the exception of technology-powered companies that grew up in the recent internet era, are being forced to transform to compete. It’s hard, and most have failed. A…https://t.co/jcdeTd0eW2

[Guy Brunsdon @gbrunsdon]

I just reread this article by Geoffrey Moore (“Crossing the Chasm”, etc.). If you’ve ever used the term ”Disruptive Innovation”, it’s a must-read and a useful lens.

Background: The late Clayton Christensen popularised the term "di…https://t.co/DR3jotEpFZ https://t.co/hC5E0aFB4e

[Guy Brunsdon @gbrunsdon]

It’s sad to see all the lives affected by the recent layoffs in the tech industry. However, with uncertainty and reduced workforces, I’m curious how product leaders and product teams adjust their growth mandates through their product strategy. It strikes…https://t.co/VXjuslMfAd

[Guy Brunsdon @gbrunsdon]

https://t.co/kTBzc6PdDm

[Guy Brunsdon @gbrunsdon]

I have to agree with Howie's observation. A "moment" with similar gravity to the introduction of the browser, iPhone, Google, and Cloud is a useful way to think of ChatGPT. Over the past few weeks, I've used it to generate draft copy, sample automation co…https://t.co/Ux6gTD7EMG

[Guy Brunsdon @gbrunsdon]

I love where Nile is heading, focusing on the network as a "service" with corresponding SLA metrics. If you've ever built a network of any size, you know you and the network are judged by the service level provided to the business. This "new lens" is long…https://t.co/vLmd5hv4P9

[Guy Brunsdon @gbrunsdon]

I'm increasing my LinkedIn activity. Whom do you recommend I follow?

#productmanagement #digitaltransformation #productstrategy

[Guy Brunsdon @gbrunsdon]

I love this. Using machine vision with AI and 5G with IoT to actually individualize the feeding, health and development of salmon. This really is only the tip of the iceberg of possible use cases in combining these emerging technol…https://t.co/F86sdZVFwq https://t.co/qyLKI0ymST

[Guy Brunsdon @gbrunsdon]

@rklau Congratulations Rick. Looking forward to hearing about the new (ad)venture.

[Rowan Trollope @rowantrollope]

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