geejaysimm

Making decisions where ads meet conversions. Kochava Foundry. (posts, likes, content my own)

[geejaysimm @GeeJaySimm]

Headed to #MWC? Come hear how we beat a bunch of #adtech knuckleheads.

#kochava

[geejaysimm @GeeJaySimm]

@vivekgirotra @kochavaofficial Thanks for the feedback. To clarify, we at Foundry did offer data insights and specific recommendations (https://t.co/B4VtasgKr5). Yet, we don't alter media plans—our stance is impartial. The Ad Trends report mirrors a real market shift: the ASA draw at the cost of most DSPs.

[geejaysimm @GeeJaySimm]

@vivekgirotra @kochavaofficial We stop short of changing customer media plans - as an independent referee.  Having said that, this is preciely the point about the Ad Trends report - this behavior is representative of what is going on in the market.

[geejaysimm @GeeJaySimm]

@vivekgirotra @kochavaofficial Hi Vivek- Kochava is a measurement platform and not an agency. We don't purchase ads, we measure their performance. Brands shifted from DSPs to ASA due to privacy, but our platform allows for all networks to be measured on an equal playing field. Happy to chat if interested.

[Craig Silverman @CraigSilverman]

More evidence that fraud, corruption, and obfuscation are ingrained in the digital ad business. Why are brands ok spending billions without knowing where ads appear? Why accept not knowing where your $$ goes? What other industry works like this? https://t.co/T4OwjalqmT

[Dan Carlin @HardcoreHistory]

I'm against the idea of treating colleges as trade schools. Jobs change.Creating more formidable people(which studying subjects in the humanities can do)makes us more able to roll with life's punches. My history degree has been exponentially more valuable than what I paid for it.

[Merriam-Webster @MerriamWebster]

'Portmanteau' is a portmanteau.

[geejaysimm @GeeJaySimm]

@Sisyphus43 That last paragraph is a doozy:

[Ken Burns @KenBurns]

We are at a critical point in our country’s history. If you do not understand the complexities and promise of our past, you cannot imagine a better future. We either invest in the humanities, including history and civics, or we forfeit our democracy. https://t.co/kMzhDRpj7x

[geejaysimm @GeeJaySimm]

@mjbarash Pasta so good you had it memorialized forever? I'm on board.

[Stephen Marche @StephenMarche]

AI is about to kill the undergraduate essay, and the chasm between the humanities and technology means that we're totally unprepared for the moment. Wrote about it for @TheAtlantic: https://t.co/Lff6hnIHDw

[geejaysimm @GeeJaySimm]

@MattGourley Big thanks from a baby xenomorph

[geejaysimm @GeeJaySimm]

Yep. A mess. https://t.co/ei5jZYHPnC

[geejaysimm @GeeJaySimm]

@Rainmaker1973b Apologies for the photo bomb.

[geejaysimm @GeeJaySimm]

@mjbarash Some sort of kumite?

[Incunabula @incunabula]

The Tripitaka Koreana, stored in Haeinsa, a Buddhist temple in Gayasan National Park, South Korea, is the most comprehensive and oldest version of the Buddhist canon, with no known errors in its 52 330 152 characters which are organized in over 1496 titles and 6568 volumes. 2/

[Air Force Football @AF_Football]

That's a looooong time 😱

[geejaysimm @GeeJaySimm]

iMob

[Eric Seufert @eric_seufert]

6/ (Aside: I wish the paper would have covered the fact that Apple's own ad network does not use SKAdNetwork for attribution but rather the Apple Ads Attribution API, which provides more reporting granularity than does SKAdNetwork. All other ad networks must use SKAdNetwork)