There are no straight rules with the algorithm. As long as you are open to improving success is just a matter of time.
The difference between a brand that grows and one that stays stuck is the willingness to measure, learn and adjust.
Before I create any content I ask myself one question. What does success look like for this post?
Do I want conversations, awareness, leads, sales or entertainment?
48 hours after posting I go back to the analytics. Why did it work and why did it not.
50% of my set goals is a win. Anything less sends me back to the drawing board.