@LtGenVerbeek Bijzondere waardering voor een bijzonder mens die zich dertig jaar lang heeft ingezet om het werk van onze krijgsmacht in beeld te brengen. 🎬
@walterkers 30 jaar geleden, toen ik nog een tiener was en mijn moeder met de wethouders van Eindhoven sprak, kwam eenzelfde voorstel. Ik vond het toen onzin en nu nog steeds.
#rsmcrisis For years among the world's most desirable places to work, Google is quickly developing a very different reputation as it confronts a mounting backlash from its own employees. A turning point for the company?
https://t.co/AfzYZBlwaH
Once a major pop culture event, Victoria's Secret cancelled its annual fashion show after rising criticism that it is sexist, outdated and lacks diversity. @paulargenti A predictable surprise? #rsmcrisis
The president of Emirates was no climate change denier, but pretty sceptical about some of the claims. What changed? Did Greta finally make them asses their reputational risk, acknowledge the predictable surprise and take a stand? #rsmcrisis@paulargenti
https://t.co/zEoRAtXxrW
Over 2.45B people use FB and 500M tweets are sent a day. During a crisis SM offers the opportunity to inform your public fast, directly and without loss of information. But @paulargenti what are the pitfalls and how would you handle fake news in a crisis situation? #rsmcrisis
A strategic principle is a sharp memorable distillation of strategy that guides employees as it empowers them. Or as prof. @paulargenti sums it up: it’s the elevator pitch of your company”.
Protecting what we value is our strategic principle https://t.co/B9QxNG0AaP #rsmcrisis
Never waste a good crisis! A crisis can have a devastating effect on business, but if handled well it can boost your reputation over the long haul. According to prof. @paulargenti a company can emerge even more respected in the wake of a well-handled crisis #rsmcrisis
Reputation is an organization’s most important strategic resource. If you understand your reputational risk, you might understand what will become your next crisis #rsmcrisis@paulargenti
The soil is fertile for crises to happen. This makes it even more important ask yourself “what are we doing that we shouldn’t be doing. And what aren’t we doing that we should be doing”. @paulargenti#rsmcrisis
Preparing for the masterclass Crisis Communication by @paulargenti: “When the worst happens, companies have to put their employees’ interests above all else”. #rsm
Such true words of Prof. @paulargenti during #rsmL&C: “The power of communication is so much bigger than it’s utilization”. A challenge for us to tackle, as you can only implement strategy through people and communications.
CEO activism can damage or boost a CEOs reputation. This highlights the risk of silence, as it can be seen as a sign of implicit endorsement. "Courage is what it takes to stand up and speak; Courage is also what it takes to sit down and listen"- Churchill #rsmL&C @paulargenti
Prof. @paulargenti believes that CEOs are more empowered to take a stand, when the company’s values are aligned with the issue in question. Taking a public stand might even reinforce these values, as it shows that a company is genuinely and authentically committed to them #rsmL&C
From the 8 steps of successful Change Management, the STAR model to the Corporate Communication Strategy Framework. Day 2 of ‘Leadership and Communication’ #rsmL&C left me with even more food for thought. "Change is the only constant”, as Heraclitus wrote