Creator turned Founder: Currently: Co-Founder & President @Fixatedstudio Founded TalentX, Sway House and Content Labs Ex: @SoaRGaming @RedReserve @Obeyalliance
7 years ago I walked into Studio71 as Head of Gaming at 21….the youngest executive in the company.
Before that I was a college dropout getting rejected from every job I applied to. Every MCN passed on me. Nobody wanted to bet on the kid who’d been making YouTube videos since he was 13. Studio71 was the first place that eventually offered me a job but only after I built my own business working with creators.
Yesterday we bought the company.
If you told 21-year-old me this would happen, I would’ve called you crazy. Hell, I still kind of can’t believe it typing this out.
Work your ass off. Bet on yourself when nobody else will. Don’t take no for an answer.
You can make anything happen.
Our Chief Content Officer and Co-Head of Community are speaking at #VIDCONAN26 this year!
Jason and Kai will be taking the stage as Creator Track Speakers to break down the strategy the next era of the creator economy.
Get your tickets now 🎟️ Stay tuned for the official panel schedule.
Client: @fixatedstudio
Fixated is a creator-first entertainment company built to develop talent, produce viral content, and shape the next era of digital influence.
Paper Crowns partnered with the team to create an identity system that fused cinematic framing devices, premium minimalism, and disruptive digital aesthetics into a brand designed to feel bold, elevated, and unmistakably online.
Stay Fixated.
View the full Case Study: https://t.co/lXAPd1VwbM
The COD community really was the GOAT.
Most major creators started in the COD space or at least watched cod YouTubers, best editors, best graphic designers. Started so many careers. Hopefully one day it comes back
Stop renting attention. Start owning culture.
Most brands clip content, post it, and hope. That's not a strategy. That's a wish. Virality isn't luck anymore. It's engineered, captured, and force-multiplied. We built the machine to do it.
@fixatedstudio runs a network of thousands of trained clippers who pull the moments worth watching and put them where culture actually lives. Then we do the part nobody else can: we take the winners and re-amplify them across our OnO network which gets over 3B+ views a month.
We don't rent attention. We built the infrastructure in house, so when something works, we make sure it works over and over again.
Whether you're a brand, creator, podcaster, politician or music artists, we have a program built for you.
DM me or reach out to the team. Let's build something together.
You used to need thousands of dollars in gear to make money from content.
Now creators and brands are paying thousands for people to post clips of their content.
All you need is a Phone.
Jason Wilhelm (@general) reveals how early Multi-Channel Networks (MCNs) controlled YouTube by trapping creators in "egregious" perpetuity contracts just to unlock basic monetization.
"YouTube didn't have enough resources internally to scale the number of creators they wanted to work with. They worked with MCNs to basically be outsourced management to handle those relationships."
"You could not get a channel banner on YouTube unless you were signed to an MCN. If you were a creator and you wanted to make money, you had to sign. There was no other option."
"I was offered a contract that was a 50-50 split in their favor and they signed you for life. They were perpetuity contracts. All of these creators were signed to some of the most egregious contracts the space has ever seen."
.@general reveals the "completely false" narrative surrounding the TalentX sale and breaks down how internal mismanagement left the founders with zero profit.
"The story that's out there publicly that TalentX sold and it was so amazing is completely false. We did sell, but I made no money from the sale of the deal."
"We had this guy in the company who was like a bull in a china shop and he completely blew an amazing opportunity. He tried signing all the creators to a competing platform called Triller because he thought TikTok was going to be banned and Triller was going to be the biggest thing in the world."
"The investors basically forced us out. We were the hottest company, competing on every creator and every manager, but it was a total clusterfuck. It was one of the greatest learning lessons I could have ever hoped for."