Genvice | AI-Powered Advisory for Bookkeepers & BAS Agents 🇦🇺
Turn Xero & QBO data into professional advisory insights.
Scale your value, not your hours. 🚀
Compliance keeps your practice running, but advisory services build genuine pricing power.
As a BAS Agent or professional bookkeeper, you are already doing the hardest part of the job: keeping the books completely clean.
Shifting into advisory isn’t about radically altering your firm overnight. It is simply about using that clean data to move from a compliance scorekeeper to a strategic partner.
When you start layering insights on top of your core compliance work, your value shifts… and the fees clients are ready to pay reflect this.
Recent market benchmarks show the clear premium clients are willing to pay for fixed monthly retainer add-ons.
Take a look at the attached breakdown to see what’s typically achievable across light vs. mid-tier vs. virtual CFO packages.
Even basic management reporting and a structured quarterly check-in can cleanly add an extra $250 to $500 per month, per client.
Now, you don’t have to dive straight into deep scenario modelling or comprehensive Virtual CFO packages to scale up your revenue.
The barrier to entry is lower than you think. And if you already maintain the clean financial data, you have everything you need to start delivering high-value insights.
If you’re keen to stay on top of what I’m building over the final 9-week sprint to launch, sign up for my weekly newsletter at the genvice(dot)com landing page.
#SoloFounder #SoloDev #SaaS #AI #Bookkeeping #BASAgent #SmallBusiness #SmallBizAU #PricingPower
@DreamFirms 1) Not give up on my IT studies after one semester at university because it was too hard.
2) Prioritise work experience, certifications, and govt registrations over purely an undergraduate degree.
@oneinvestorguy Yep. Being an entrepreneur is the perfect example of being a ‘jack of all trades’.
If something needs doing, you must get it done, or find out how you can it done.
Managers are largely within employment, not a role for new entrepreneurs.
@Techstars Couldn’t agree more. While in an ideal world I’d like a co-founder, finding someone you can ‘quasi marry’ for the long term and tough times is hard. So for now, I’m happy to have Claude, Gemini, Kimi, and DeepSeek as my co-founders 😊
@StartupDailyANZ If they invest $120k per startup in their Accelerator program, then they could effectively run an exclusively Women Founders Accelerator once a year and take on around ~16 startups per year (exc. operating costs). Not bad for Minderoo, Startmate and Women Founders! 💡
To be honest: The landing page hasn't had much attention. I used Claude Code to whip it up in a few hours, and then used a couple of Skills to improve it a few weeks later.
99%+ of my dev time has been spent locally and on a non-public facing dev server.
But yes, keep me accountable to that 2 month deadline!
2 years ago, I’d never written a line of production code.
Beyond some basic HTML, CSS, and rudimentary JavaScript, software engineering was a closed door. In two months' time, I’m shipping my first robust SaaS product: Genvice.
I’d spent years as a bookkeeper, both as an employee and running my own practice, lodging BAS, STP and complying with SG requirements. My career was living inside Xero, QuickBooks, and originally MYOB.
And while I’d craved these skills since the mid 2000s, what I didn't have was a web or software engineering background. In 2024, that started to change. I closed down my firm to chase the tech skills I'd always secretly wanted.
I want to be careful here, because the AI-and-coding discourse is mostly noise.
One camp says AI coding is slop. The other says engineers are obsolete. Both are wrong, and both are normally selling something, or just protecting their turf.
Here’s my opinion: AI hasn't replaced the need to understand what you're building. It has collapsed the distance between knowing a problem deeply and being able to build the solution.
Building with AI is leverage on foundational software engineering knowledge, not a substitute for it. I still have to understand architecture, data integrity, and security.
While the AI accelerates my execution, it doesn’t give me a free pass. When I don't know enough, the gaps show up fast, and it’s up to any builder to learn fast and catch up quickly here.
But the tough realities aside, what's exciting about the emerging AI-assisted coding era is who this opens the door for…
That is, it opens the door for people with deep industry expertise. For these people the barrier was never understanding the problems in their space. It was always the engineering distance to building the fix. And that distance is what is now shrinking.
This is the exact bet behind Genvice.
We are building an advisory insights platform designed strictly for BAS agents and professional bookkeepers. We layer automated trend and ratio analysis on top of clean accounting data. I’m building this because I lived the problem, not because I read or heard about it.
And the same would apply to you. The new, modern AI development tools reward people who know their domain cold.
If you've got hard-won expertise and you've wondered whether there’s a possibility for you to build a solution: The answer is yes.
If you’re keen to stay on top of what I’m building over the final 9-week sprint to launch, sign up for my weekly newsletter at the genvice(dot)com landing page.
#SoloFounder #BuildInPublic #SaaS #AICoding #Bookkeeping #BASagent #Xero #QBO #AusBiz #SmallBusiness