Geoff Bruskin

M&A, Headhunting, Consulting | CPA, Wealth, Estate | Fractional Family Offices. Founder @whitetiger_inc

[Geoff Bruskin @geoffbruskin]

The best M&A deals right now are for GROWTH-FOCUSED owners who want to scale faster, access more capital, and expand their services - while STAYING IN THE GAME.

Selling isn't just for Owners near retirement.

#Accounting #BusinessGrowth #STRATEGY #StrategicPlanning #Scaling

[Geoff Bruskin @geoffbruskin]

If two decision makers are not aligned before the search starts, you will lose candidates to the delay.

Recruiting moves fast. Candidates have offers. They are in conversations every week.

By the time internal alignment happens, the right person has already moved on.

Get aligned before you go to market. Drop a comment or send us a message if you want to talk about how to structure your hiring process.

[Geoff Bruskin @geoffbruskin]

If talent is slowing your firm's growth, let's talk.
DM me or leave a comment below.

[Geoff Bruskin @geoffbruskin]

The biggest challenge facing CPA firms isn't AI.
It's talent.

[Geoff Bruskin @geoffbruskin]

If a hire doesn't work out, we'll replace them at no additional recruiting fee.

[Geoff Bruskin @geoffbruskin]

Remote hiring opened up the talent pool nationally.

It also opened up the competition.

If you are posting a fully remote role, you are not competing with firms in your city. You are competing with every firm in the country offering the same thing.

Price like it.

The firms that are still using compensation benchmarks from five or ten years ago are losing candidates before the first call.

Do your research before you go to market. Drop a comment or send us a message if you need help thinking through the numbers.

[Geoff Bruskin @geoffbruskin]

If you're a firm owner still thinking about hiring the way you did 5 years ago, this is the year that changes.

The firms that figure out remote first will be the ones still standing when the retirement wave hits.

What's stopping your firm from going remote? 👇

[Geoff Bruskin @geoffbruskin]

The CPA talent crisis isn't a hiring problem.
It's a geography problem.

Firms are competing for the same shrinking pool of local candidates while ignoring 95% of the country.

Here's why remote hiring is the biggest operational shift firms can make in 2026 🧵

[Geoff Bruskin @geoffbruskin]

This isn't a workaround for hard-to-fill roles. It's becoming the default way strong firms are winning the talent war.

Every firm still hiring local-only is competing with one hand tied behind their back.

[Geoff Bruskin @geoffbruskin]

A firm took too long to respond to a candidate.

By the time they followed up, it was already over.

Not because the candidate found something else. Because the delay told him everything he needed to know about how that firm operates.

Strong candidates are paying attention to every part of the process. Response time, communication, organization. It all signals what it is like to actually work there.

Recruiting is time-sensitive. Drop a comment or send me a message if you want to talk about how to tighten up your hiring process.

[Geoff Bruskin @geoffbruskin]

Competitive compensation does not always mean the highest base salary.

Strong candidates in accounting know their worth. But the total package matters more than any single number.

Equity. Flexibility. Growth trajectory. Benefits. Remote work. There are a lot of ways to get to a number that works for both sides.

The firms winning the best talent right now are the ones who understand that. Drop a comment or send us a message to talk about how to structure it.

[Geoff Bruskin @geoffbruskin]

One of the most common conversations I’m having right now is:
Stand up a new service line?

[Geoff Bruskin @geoffbruskin]

🤌🏽 If you’re going to submit an LOI and then take your sweet time for months…. Feel free not to submit an LOI 🤌🏽

Speed to close is so vital.