Geoff Thatcher

Creativity, experience design, AI, faith, politics, marketing, family, outdoors and stuff. Founder & Chief Creative Officer at Creative Principals

[The Church of Jesus Christ of Latter-day Saints @Ch_JesusChrist]

A free public open house begins Monday, June 1, 2026, for the new Humanitarian Center operated by The Church of Jesus Christ of Latter-day Saints.

The 250,000-square-foot facility is located at 1999 West 1700 South in Salt Lake City, Utah. It is a key part of the Church’s mission to follow Jesus Christ’s second great commandment: “Thou shalt love thy neighbour as thyself.”

Learn more on Church Newsroom.

https://t.co/jHI2KKCLKQ

[Dallin H. Oaks @OaksDallinH]

The Savior has commanded each of us to love God and to love our neighbor. We are grateful for the faithful efforts of members of The Church of Jesus Christ of Latter-day Saints who strive to fulfill this divine commandment. Their service is a witness of discipleship. 

My counselors in the First Presidency and I recently visited the Church’s new humanitarian center in Salt Lake City. This facility will serve an important role in preparing and distributing emergency supplies to meet global needs. 

I express appreciation for members of the Church and for all who minister in quiet and consistent ways. I testify of Jesus Christ, whose light and Spirit guide the children of God in caring for the poor and the distressed throughout the world.  

May we each accept and act upon this sacred responsibility to bless the lives of all of our Father’s children.

[Geoff Thatcher @geoffthatcher]

AI cannot create God.

[Gerrit W. Gong @GerritWGong]

As I stand on Mars Hill where the Apostle Paul preached about the “unknown God,” I am reminded how grateful I am to know, as Paul said, that “in [God] we live, and move, and have our being” (Acts 17:28).

[Geoff Thatcher @geoffthatcher]

Unbuilt: What we can learn from our most precious projects: https://t.co/ITH7XHMkGN

[Geoff Thatcher @geoffthatcher]

In March, I visited the 8th grade video production class at Riverview Charter School in Beaufort, South Carolina. We talked theme parks, museums, experience design and AI. During the class, we created a rap with Suno's AI tools with prompts they provided to me. And this week, the class unveiled a video they produced to the song. Thank you Isaiah, Anna Kate, Choe, Amar'e, Antonio, Milly, Mason, Nora and, of course, their teacher Lisa Clancy :)

https://t.co/hVLWmcS4my

[Geoff Thatcher @geoffthatcher]

More news on the Humanitarian Center Tour in Salt Lake City that we worked on with our friends at Unrivaled for The Church of Jesus Christ of Latter-day Saints. We work on a lot of experiences, but the stories here are so compelling.

https://t.co/kJz3mdgCdf b

[Geoff Thatcher @geoffthatcher]

Read "Memories of the Father I Knew" https://t.co/cLvnyDoOqk

[Geoff Thatcher @geoffthatcher]

You be the judge. My intent was to deliver a talk today about how AI will diminish the power of gatekeepers like museum curators if we don't embrace great storytelling, but the editors at @TEDx_Savannah said it was “provocative and offensive.”

[Geoff Thatcher @geoffthatcher]

https://t.co/Tvs0YBJrhF

[Geoff Thatcher @geoffthatcher]

https://t.co/Tvs0YBJrhF

[Geoff Thatcher @geoffthatcher]

https://t.co/Tvs0YBJrhF

[Geoff Thatcher @geoffthatcher]

Check out this interview with Anna Dee and the J. Kruse Education Center about career paths in the experience industry. We have been working with this innovative educational experience in Indiana for several years. Their mission: Help young people discover their passion! https://t.co/6AHqRHnSsV

[Geoff Thatcher @geoffthatcher]

Amen. God is an Experience de Designer. Attended the WXO summit this past week in London and came across these stickers from a podcast. Not sure if they were being ironic or serious, but does it matter if the message is true?

[Geoff Thatcher @geoffthatcher]

“Jagged Intelligence.” A fascinating article in @PirateWires this morning comparing AI to the nuclear age. Let’s win the race! https://t.co/PpFiVAYrcp

[ICONS @icons_women]

Lost a national title to a man.

Spoke up.

Now facing a lifetime ban.

Women’s sports—and free speech—are on the line.

[Geoff Thatcher @geoffthatcher]

Our latest on Substack about the coming AI revolution in experience design. https://t.co/lG6DtK3YYp

[Geoff Thatcher @geoffthatcher]

After reading this story, I think the @washingtonpost should pass the trademark for its famous “Democracy Dies in Darkness” tagline to @mtaibbi

https://t.co/RKQzBz2u7e

[Geoff Thatcher @geoffthatcher]

Read my latest essay in the @FDRLST about why I was grateful an airline pilot called me an “SOB.” https://t.co/OAiM0MXbLe

[Julia McCoy @JuliaEMcCoy]

We are sending our kids to school to memorize facts that AI can retrieve in 0.3 seconds.

We're grading them on essays that AI writes better than their teachers.

We're preparing them for jobs that won't exist by the time they graduate.

The entire education system is training humans to compete with machines at what machines do best.

That's not education. That's sabotage.

The schools that survive will teach thinking, not memorizing. Creating, not repeating. Discerning, not obeying.

Every other school is a museum that doesn't know it yet.