The geolad family and friends just had a great christmas party to properly start the holidays. We wish you a merry christmas and great success in the upcoming year.
geolad knows how important it is that employees are sharing a healthy relationship with one another. Last week, the geolad family met up and solved the riddles at Fox in the Box, celebrating our escape over a delicious Martinigansl and Mohnschnaps.
Last week the geolad team joined the iab webAD 2018 in Vienna. While watching the award ceremony and sharing insights with other online marketers, the team enjoyed delicious drinks and food with each other.
geolad has been live in Hungary since 2017, introducing an innovative & GDPR-compliant mobile targeting solution based on high-quality data.
The operations are run by our COO Leon Ahlers and country manager Peter Stolcz.
https://t.co/3vijVM9fpz
Our COO Leon Ahlers & CRO David Haunold have been driving geolad’s strategic priorities at @dmexco 18 in Cologne. Check out how GDPR influences current dynamics and trends in the D-A-CH advertising industry:
https://t.co/go2m7y5323
Geolad took part in YOC’s exciting summer party by the wakeboard lift in Vienna. A night well spent exchanging data insights with digital experts, enjoying cool beverages and an exquisite dinner provided by our partners at YOC.
In light of our own phone surfing habits, the skyrocketing number of consumers globally using mobile devices should not come as a surprise. While usage is still soaring, mobile advertisers are catching up on #mobile usage. Check out this article: https://t.co/YJXyBvqkbq
#Analytics is an important part of maximizing a company’s revenue. However, using flawed data might distort results and thus affects business related decisions. We at geolad can provide you with anonymized #data, that is precise, accurate & 100% valid.
https://t.co/jLujzi04e1
The world has been benefitting tremendously from globalization, especially due to technological progress such as AI. Whilst it has posed challenges for existing businesses, achievements have made everything possible & support us with automation processes.https://t.co/0yRmjHTmVw
We officially welcome our new geolad family member Vanessa Schautz. Vanessa has deep industry expertise with a degree from FH St. Pölten and is now joining geolad's #campaign management team as Junior Campaign Manager.
@ATT announced this week that it is acquiring the #adtech platform @AppNexus for $1.6 billion. Many MNOs are also partnering up with innovative #adtech companies like @glispa and @geolad_ to take their fair share of this market.
https://t.co/3b52PGS5Wn
Numerous companies have used consumer data in a unethical way. Undoubtedly, the Facebook-Cambridge Analytica scandal has taken its toll on the industry. And yet, targeted advertising has in fact substantial value: both for the media industry & the consumer https://t.co/6xMm1NBRAP
Driven by a steady increase in #mobile connectedness, internet usage will exceed time spend on TV for the first time in 2019... a big opportunity for #digital#marketers.
https://t.co/sc1rvyMNfj
Last week geolad’s Chief Revenue Officer David Haunold and Sales Manager Gharib Osman attended the Fifteen Seconds festival in Graz. About 5.000 #startup enthusiasts and #digital pioneers met up to network and mutually inspire each other.
In 2017, the global digital advertising market grew by 13 percent. Key driver clearly is mobile advertising. Even though some expect GDPR to cause a preliminary stagnation, well-prepared companies can turn GDPR from threat to opportunity.
via @_HORIZONT
https://t.co/3fZhAx5U6n
Vielen ist die Bedrohung von automatisierten #Cyber Angriffen nicht bewusst. Das es sich dabei um eine reale Gefahr für den #Datenschutz und sensible #Daten handelt, wird oft ignoriert. Wie man darauf richtig reagiert, erfahrt ihr auf #BusinessChange: https://t.co/SGYx0dsstF
Facebook being one of the biggest social network platforms is now facing repercussions of increasing ad prices and the vulnerability in data privacy.
https://t.co/tgmg3dJ7eZ
via @adexchanger
The #GDPR was implemented on Friday the 25th. By consequence, several US websites have been blocking access for European users. We see it as an opportunity for EU tech companies to push innovative, genuinely GDPR compliant solutions!
https://t.co/rhlr83a3JQ
via @lifehacker