Geraldine

Digital marketer. Brand strategist. Digital Native. Endlessly curious. NYC. IG: @geraldinelau

[Geraldine @geraldinelau]

Data first, always!

[Geraldine @geraldinelau]

Consumption is a cultural act. Consumer behavior is dependent on their beliefs and the culture they identify with. @marctothec #NYKCONF

[Geraldine @geraldinelau]

Experimentation is the #1 statistical driver of purchase, not price or brand, as proven by disruptive retail brands like Casper & Warby Parker #NYKCONF

[Geraldine @geraldinelau]

Interesting to see the types of calls to 311 by @stevenbjohnson #NYKCONF

[Geraldine @geraldinelau]

@qriously survey data says the dragon will kill Cersei #NYKCONF #GOT

[Bailey Roy @baileyroy]

@geraldinelau and I are ready for the @Brandwatch #NYKCONF!

[Geraldine @geraldinelau]

Companies use algorithms as a shield to bypass anti-discrimination laws #nykconf

[Geraldine @geraldinelau]

“Algorithms don’t ask questions. They repeat the past.” - Cathy O’Neil #nykconf

[Geraldine @geraldinelau]

“An individual experience becomes a collective experience” - why customer experience is important #nykconf

[Geraldine @geraldinelau]

Why use Twitter data for research and analytics #nykconf

[Geraldine @geraldinelau]

Frank Cassese's Ocean Beach "unflinchingly explores desire, pain, and obsession" @wordriot #literaryfiction https://t.co/iIMcpiE5Zh

[Word Riot @wordriot]

Ocean Beach by Frank Cassese https://t.co/NF6YkeXTgM

[Geraldine @geraldinelau]

Getting schooled in social data and insights @Brandwatch #brandwatchtips

[English Kills Review @EnglishKills]

.@City_Sasquatch talks with novelist Frank Cassese about Ocean Beach http://t.co/GYQwCwmvCx

[Geraldine @geraldinelau]

6:30am for "Is it worthwhile?"at #NightofPhilosophy. We'll see in thirty minutes.

[Geraldine @geraldinelau]

Crash course at #NightofPhilosophy. Been 5h. Another 2.5h. Here we go. #hardcore

[Geraldine @geraldinelau]

Designer drug in a packet for the brand obsessed #popart #consumerism #brandconscious

[Geraldine @geraldinelau]

Never fail to discover something new @strandbookstore Frank Cassese's Ocean Beach is next! #reading #IndieAuthor #NYC

[Geraldine @geraldinelau]

Let's go Knicks! All the way from Malaysia at MSG! #nyknicks vs #Lakers #knicks

[🇺🇦 Ben Kunz @benkunz]

Whole wheat fails the storm A/B test. Ht @JRMcGrail

[Geraldine @geraldinelau]

About time! “@CIOonline: WhatsApp arrives on the desktop http://t.co/wPwbYvS8Ms @CIOonline”