gerardhere

content / commerce / communities NYCer in London. Alum: @amv_bbdo, @droga5, @rga. Thoughts are my own.

[gerardhere @gerard_270]

Creativity, innovation, design, diversity of thought, and taste — forget about it! I haven’t been a fan of adidas since the RUN DMC shelltoe days. The design, partnerships and general missteps in treating talent is appalling. We want you to win, but you have to do better. (3/3)

[gerardhere @gerard_270]

@adidas baby you gotta do some new things... Have you ever thought about your board with less male white faces? I’m sure Arthur Hoeld, is a good leader, but read the room & the temperature of the cultural zeitgeist (e.g. Black Lives Matter, Ivy Park, Kanye West, etc) (1/3)

[gerardhere @gerard_270]

How can you be a cultural, commercial and creative force when your leadership team is full of people who have been at the company for 25yrs+? (2/3)

[gerardhere @gerard_270]

The various stages of judging #eurobest2022

[gerardhere @gerard_270]

Shoutout to #LowKeyLegend Caroline Gregory for being not just a visionary client, a fearless leader and an agent of change, but for also being one of the best partners and humans around. Congrats on making the @FemaleFrontiers Shortlist. https://t.co/QE7C1FMv70 #Axe #lynx

[gerardhere @gerard_270]

@zoescaman HBD Zoe!!!

[gerardhere @gerard_270]

@zoescaman What to come speak to The Axe team?

[gerardhere @gerard_270]

@TaylorLorenz Congrats. Many more to come!

[gerardhere @gerard_270]

@FlorLujani @AXE Thank you! The team @MartinAgency are on fire!

[gerardhere @gerard_270]

*New Work Alert* A change in direction for @AXE . Great clients, team, and agency partners = dope work. The possibilities are endless. More to come... #TheNewAxeEffect

https://t.co/SoT75dGJyL

[Van Santen Netwerk @vsnamsterdam]

The evolving relationship between brands and social media https://t.co/hewCBWycI1 @shotscreative @gerard_270 #marcom #brands #marketing #socialmedia #marketers #socialmediamarketing #Personalisation #Advertising #communicatie #reclame #communities #brandbuilding #influencers

[The Hollywood Reporter @THR]

“Not to go too far into it today, but as an advertiser-focused, artist-first and animation-obsessed company, Fox is going to take advertisers into the world of blockchain-powered tokens, including NFTs,” Fox Entertainment's Charlie Collier told advertisers https://t.co/xFdu4hxFgi

[gerardhere @gerard_270]

@zoescaman Dope - thanks

[gerardhere @gerard_270]

@zoescaman Can you explain a bit more on brand energy?

[gerardhere @gerard_270]

@zoescaman Good luck!

[gerardhere @gerard_270]

Jon Wexler, the former GM of YEEZY joining Shopify is a huge signal that creators are monetising their cultural equity by creating their own store fronts. Big brands should take note the playbook of the future is bring written now.

https://t.co/S5JumzaKHF

[gerardhere @gerard_270]

Great tips to flatten my Covid belly after all the junk Ive been eating https://t.co/3qtH7I870z

[gerardhere @gerard_270]

Other virtual influencers to keep an eye on include: Laila Blue: https://t.co/QdCw1vrP4P
Noonoouri: https://t.co/XY5WTErFTW
imma: https://t.co/822qQZsTd4

[gerardhere @gerard_270]

Can’t wait for this

[British Vogue @BritishVogue]

Season four of The Crown will be released on Netflix on 15 November. https://t.co/HExHgRgqcx

[gerardhere @gerard_270]

@aronvfsky Happy to have a look.