Gerard Agency

Gerard is a WBE-certified strategic branding and marketing communications agency based in the Chicago area.

[Gerard Agency @gerardagency]

Have you incorporated TikTok into your social media marketing strategy? What are the implications of a potential ban on influencer marketing initiatives? Explore Traackr's insights on the potential outcomes of a ban in the United States. https://t.co/XclDW8VlE0

[Gerard Agency @gerardagency]

Though LinkedIn phased out organic carousels at the end of 2023, they are still a powerful communication tool for paid ads. To make the most of your LinkedIn ad carousel creatives — check out this post from Sprout Social. https://t.co/RiqfY4229X

[Gerard Agency @gerardagency]

Contextual links can boost your SEO strategy and provide valuable content to the community. Learn more about link building strategies in this article from CMI. https://t.co/Xh4RYxbZNr

[Gerard Agency @gerardagency]

Looking to reinvigorate your email marketing cadence? Try using more variety in the types of messages you send to create new opportunities for engagement. Check out this post from Campaign Monitor for ideas you can use! https://t.co/aJEMiVvHCL

[Gerard Agency @gerardagency]

In the age of AI and automation, where should a social media marketer spend their time to make the most impact (and where can they leverage tech)? Check out this blog post from Sprout to make the most of your efforts. https://t.co/xSLUW8Rr2D

[Gerard Agency @gerardagency]

Email and social media are two of the most powerful channels available to marketer's today. But which is better and how they can they work even better together? Check out this from Litmus to make the most of them both. https://t.co/J8XIZ5IhQv

[Gerard Agency @gerardagency]

Though paid search has it's role, it doesn't scale as affordably as SEO. Check out this approach from Hubspot on assessing your total search market (TAM) to estimate your brand's traffic opportunity in organic search. https://t.co/6JZPn4HJI2

[Gerard Agency @gerardagency]

Feel like you're spending too much of your waking hours on social media? It's likely folks in South Africa (22.26%) and Brazil (21.48%) are spending even more. Check out the infographic from MarketingProfs. https://t.co/P7oBonq2wl

[Gerard Agency @gerardagency]

Between Google algorithm updates and the rise impact of AI-generated content — Google claims recent updates have reduced unhelpful content by 45% Check out more SEM trends from our friends over at MOZ! https://t.co/96LhLP2gg5

[Gerard Agency @gerardagency]

Looking for more ways to use AI in your marketing efforts? Check out this Whiteboard Friday from Moz on using ChatGPT to help map out a customer journey. https://t.co/TEuNY0RhFq

[Gerard Agency @gerardagency]

With the dramatic changes in the social media platforms, are you looking to evaluate social engagement in your industry? Check out these engagement benchmarks by industry to get a sense of your social performance. https://t.co/XX4CiHnatm

[Gerard Agency @gerardagency]

Are you using Dark Mode on your mobile device or computer? Learn all the tricks for email from Litmus on Dark Mode across platforms and devices (with wildly varying levels of support). https://t.co/AXrlEZv4IE

[Gerard Agency @gerardagency]

With the year coming to a close, what's in store for search marketing in 2024? From SEO to AI to SGE — get a range of predictions from industry leaders in this post from Moz: https://t.co/eIkVaVUAq8

[Gerard Agency @gerardagency]

Email marketing can be hard work — copy, design, coding, reporting and more. After investing all of that time and effort, how do you avoid getting caught by spam filters? Check out this post from Medium and keep your work in the inbox! https://t.co/Y3IiSRBae4

[Gerard Agency @gerardagency]

What do the dramatic increases in social media usage mean for social media managers in 2024? I've give you a hint: data, data, data. https://t.co/5fMbppRsKd

[Gerard Agency @gerardagency]

Interesting research from @hubspot on email engagement. We're big fans of using gifs in email to stand out in the inbox — and we're not the only ones. Surprising to see education low on the list, but that reinforces the need to keep emails short. https://t.co/K4n8tfYncy

[Gerard Agency @gerardagency]

Halloween is our absolute favorite holiday at Gerard. From the costumes to the candy to the colors of autumn (including orange — also our favorite!), it's a great time to come together and kick off the holiday season in style! Happy Halloween to you and yours! 🎃 👻 🧡

[Gerard Agency @gerardagency]

They say the more things change, the more they stay the same — and the same goes for content marketing. Check out these changing trends in content discovery to help you get maximum reach for your thought leadership efforts. https://t.co/X4YpDRUH78

[Gerard Agency @gerardagency]

Back to school has us thinking fondly of our work with Follett. In addition to marketing collateral, video creative and web design, we also helped integrate a marketing automation system for B2B campaign attribution. https://t.co/bUS1L5k9pE

[Gerard Agency @gerardagency]

We are happy to announce our most recent website redesign! The new site features refreshed creative and development samples, as well as an updated list of our services. Come stop by and see what's new! https://t.co/8ADyK43jpE