If you can't measure, then you can't manage it. So, does that mean most B2B brands are winging their content marketing and social media strategy?
#contentmarketing#b2bmarketing#marketingthink
And this is why it's a bad idea not to have a documented social media plan, a governance policy, and inexperienced people running your social media program.
#socialmedia#leadership#marketingthink
This message goes out to any B2B brand without a documented social media strategy — or having an enthusiastic novice running the social media show.
#marketingthink#socialmedia#b2bmarketing